Shopify Ecosystem

How ECommerce Brands Are Navigating The New Customer Journey


2020 saw an unprecedented amount of growth in eCommerce. According to research from Digital Commerce 360, consumers spent $861.12 billion online with U.S. merchants in 2020, up 44% from the year before.

As consumers have moved more of their spending online, brick and mortar stores have had to pivot to bring their customer experiences online. And eCommerce stores have had to deal with increased competition for traffic and sales.

The pandemic accelerated eCommerce trends that were already happening, but it meant brands had to figure out how to quickly navigate the evolving customer journey. And those changes are likely to continue. As part of our Amazing Women in eCommerce program, we spoke to several inspiring, innovative women on the cutting edge of eCommerce about their top strategies for adapting to these changes.
Create unique online experiences
For many brands that rely on connecting with customers face-to-face, making the shift online can be daunting. Premium drink mixer b …

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