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How Emarsys Empowers Email Marketers


At Emarsys, we’re all about bringing power to the marketer. That’s because we know today’s marketers are under considerable pressure to drive customer growth and revenue with less time, resources, and budget. That’s why we empower them with an omnichannel customer engagement platform that is purpose-built to accelerate business outcomes.

We are pleased and honored to be recognized as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2022. We don’t view this as some notch in a belt of accolades or an opportunity for a humble brag, but rather a confirmation that we’re truly delivering on our promise to empower marketers — and specifically in this case, email marketers.

For the report, Forrester conducted a 24-criterion evaluation of email marketing service providers, identified the 13 most significant ones, and researched, analyzed, and scored them. Let’s take a look at the key areas where we believe Emarsys excelled and why that matters for empowering email marketers. 

Campaign Management

“Emarsys’s top-notch campaign management delivers against its promise to empower email marketers.”

— The Forrester Wave™: Email Marketing Service Providers, Q1 2022 report

As an email marketer, you invest a good portion of your time, energy, and marketing genius into campaigns. This makes sense, considering your marketing campaigns are the most integral part of building customer relationships and then nurturing them into revenue and growth opportunities. 

But with everything else on your plate, you simply don’t have the luxury of devoting all your time into campaigns. What’s more, you certainly don’t have time to deal with a platform that makes setting up and executing campaigns overly cumbersome or tedious. Marketing technology should accommodate the marketer using it, and it should not make the marketer bend to its will.

One of the ways Emarsys brings power to marketers is by offering a customer engagement platform that’s marketer-centric, intuitive, and easy to use. Pre-built marketing automations and fully customizable tactics in the platform save marketers time planning and executing campaigns, and allows them to move with speed and agility. We believe this is part of the reason why Forrester acknowledged in the report that our “top-notch campaign delivers against its promise to empower email marketers” and mentioned our “authentic focus on making technology work for marketers instead of just enabling marketers to work within technology constraints.” 

  • Key Takeaway: A marketer-friendly customer engagement platform allows teams to build and manage campaigns faster, smarter, and easier — streamlining their marketing and accelerating time to value and business results. 

Dynamic Content

“We like that Emarsys — a self-proclaimed omnichannel experiences platform — unapologetically prioritizes the email marketer in the strategy and design of its product suite.”

— The Forrester Wave™: Email Marketing Service Providers, Q1 2022 report

We often write about the importance of 1:1 email marketing, and for good reason: brands that prioritize personalized, contextual email in their marketing strategy are the ones who engage the most customers and achieve the best business results. If your aim is to deliver more personalized experiences to customers, you need to build email campaigns with dynamic content. 

Emarsys empowers email marketers to engage more customers through dynamic personalization. AI built into the platform allows you to easily and automatically tailor emails for the individual, based on their product affinity, lifecycle stage, and past and predicted behavior. Our intuitive Visual Content Editor allows you to drag and drop dynamic block-based content and personalization tokens straight into your email. According to the report, “reference customers are consistently highly satisfied with Emarsys’ ease of use,” and we believe this is the direct result of a platform that makes the creation of dynamic email content easy and intuitive for our clients.

  • Key Takeaway: Powered by AI, dynamic personalized content keeps your emails highly relevant and engaging. It ensures the right email message reaches the right customer at the right time. 

Email Marketing Strategy

“Its orchestration engine comes pre-built with common customer journeys, in-line guidance to improve performance based on predicted outcomes, and editable nodes to change sections of a journey without disrupting overall structure.”

— The Forrester Wave™: Email Marketing Service Providers, Q1 2022 report

A successful email marketing program starts with a strong email marketing strategy. You can have all the best martech in the world, but without well-formulated proven strategies to follow, you’ll struggle to achieve your marketing and overall business goals.

Your strategy encompasses more than just campaign planning. It’s about continuously optimizing and getting more from your email marketing. It’s about asking the right questions: 

  • Are you targeting and engaging the right audiences?
  • Can you leverage your data to identify sales and growth opportunities?
  • Are you maximizing the value of each email and eliminating the ones that are wasteful?
  • Do you know what is and isn’t working with your email marketing, and why?
  • Are you able to incorporate personalization into each and every email to increase engagement?
  • Are you able to scale your 1:1 email efforts as your business grows?

Your role as a marketer is to know the answers to those questions, as they are integral to a growth-oriented marketing strategy. But you might not always be able to do it on your own. This is where having a partner is key.

When you’re an Emarsys client, we partner closely with you to provide guidance and insights, help you get the most out of our platform, and answer the critical questions that define your email marketing strategy. We ensure your emails are more valuable and appropriately delivered — at scale. And our built-in AI will automatically omit recipients from sends where we know they won’t convert, and help you make smarter business decisions.

We believe our placement in The Forrester Wave™: Email Marketing Service Providers, Q1 2022 — and our focus on “​​making email more valuable and eliminating waste in email programs and processes while also connecting marketing to commerce and service” — demonstrates our strength in empowering email marketers, not only through our marketer-first platform, but also through our dedicated partnership and commitment to their success. 

  • Key Takeaway: Having the right partner allows you to build, refine, and continue to optimize your email marketing strategy to ensure you’re pursuing the right audiences and opportunities, and engaging your audiences with the right message and content.

Final Thoughts

Our goal is to bring more power to the marketer. Why? Because our customers are marketers, and we love our customers (and in fact, that’s one of our defining values). Customers are our lifeblood, the reason for our existence, so we do everything we can to ensure they’re empowered with the best omnichannel customer engagement platform available. 

Part of how we deliver on that promise is by providing an AI-driven email marketing platform that is as sophisticated as it is easy to use, drives customer engagement, and accelerates business outcomes. Being named a Strong Performer in our debut in the The Forrester Wave™: Email Marketing Service Providers, Q1 2022 is, we believe, confirmation that we’re achieving this goal. 

However, that doesn’t mean we stop innovating or that we settle for “good enough.” Not even close. The pursuit of continuous innovation is also a defining value we live by. So while we are honored to be recognized by Forrester as a Strong Performer, we will continue to innovate and improve our platform and empower email marketers everywhere.

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Special thanks to our friends at Emarsys for their insights on this topic.
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