How IOS14 Will Change Advertising For ECommerce Brands


At the tail end of 2020, news of iOS 14’s policy changes rocked the digital and advertising industry. Apple’s move to tighten privacy protections means stricter limitations on targeted ads, data sharing, and reporting capabilities for app users. With changes slated to roll out in early spring 2021, we understand the heightened confusion and concerns advertisers now face.

To help comb through the chaos, we’ve broken down:

The iOS 14 changes
Steps you can take to prepare for the shift
Ways to better leverage your marketing strategies

Here’s what eCommerce and D2C brands need to know about the change.
What will change in iOS 14?
Apple’s AppTrackingTransparency framework (ATT) — a new framework for Apple’s Identifier for Advertisers (IDFA) opt-in mechanism — will no longer automatically default to opt-in for iOS 14 users. Instead, a future iOS 14 update will show a permissions prompt that will ask users to “opt-in” to data sharing and activity tracking.

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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How Ecommerce Brands Can Prepare For Apple’s IOS 14 Update

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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