How Long Does It Take For Google To Remove A Review

Google reviews and the removal of reviews are crucial aspects of the review management process. Regarding these matters, here’s what you should keep in mind: removing your own reviews is a simple task that can be completed within minutes.

Google typically doesn’t remove negative reviews unless they violate their guidelines. However, reviews that contain inappropriate content or conflicts of interest can be taken down by Google upon request. In cases where reviewers breach Google’s guidelines, their reviews may be removed, and their accounts could be banned. The time it takes for Google to process a removal request varies, usually several days to a week. It’s important to understand that requesting a removal doesn’t guarantee that the review will be taken down, as Google implements strict policies to ensure the authenticity and validity of reviews.

How Google Reviews Work

Google reviews let users share their experiences and opinions about a particular business or service. These reviews can affect a business’s online reputation and influence consumers’ purchasing decisions. Google ranks reviews based on content quality, quantity, and relevance to provide users with the most helpful information. Additionally, businesses can respond to reviews to show their appreciation or address any customer concerns, providing an opportunity for effective communication.

One crucial aspect of Google Reviews is that only people who have purchased or used the service can leave a review. This ensures that the feedback left is authentic and relevant. Moreover, users can rate a business on a scale of one to five stars and leave detailed comments explaining their experience.

Businesses should pay close attention to their ratings and reviews as it directly affects their online reputation management. Positive reviews encourage new customers, while negative reviews can discourage them. Therefore, businesses must monitor and respond quickly and respectfully to customer feedback.

According to Brightlocal’s 2020 Local Consumer Review Survey, 87% of people read online reviews before making a purchase decision; this highlights how crucial online reputation is in today’s digital age.

Why Reviews Are Important

Online reviews can make or break a business. Positive reviews boost customer trust, increase brand visibility, and enhance credibility. Negative thoughts can tarnish a business’s reputation, decrease sales and profit margins, and drive potential customers away.

Reviews are crucial because they act as social proof, convincing potential customers about the product or service’s value. Good reviews not only attract new customers but also retain existing ones. It is essential to monitor online reviews regularly and respond promptly to feedback, regardless of whether it is positive or negative.

Moreover, Google reviews are critical for SEO purposes. The more positive reviews a business receives on Google, the higher its search engine ranking. This results in increased traffic and exposure to potential customers.

It is important to note that consumers trust online reviews as much as personal recommendations from family and friends. With word-of-mouth marketing being an integral part of any successful business strategy, ignoring online reviews could mean missing out on valuable opportunities to grow your brand.

Don’t miss out on leveraging your happy customers by encouraging them to write online reviews. By doing so, you can showcase your exceptional customer service and establish yourself as a trustworthy brand committed to quality.

How to Remove a Google Review

To remove a Google review, you need to follow specific steps. For this purpose, the ‘How to Remove a Google Review’ section in ‘How Long Does It Take for Google to Remove a Review?’ is the solution you need. It has two sub-sections: ‘Steps to Remove a Google Review’ and ‘What to do if Review is not Removed.’ These sub-sections will help you understand the process and provide valuable insights to remove a review from Google.

Steps to Remove a Google Review

You might want to know ‘How to Remove a Negative Google Review’ when dealing with negative feedback. Follow these steps:

  1. Open Google Maps on your device and sign in.
  2. Select the three horizontal bars on the left-hand side of the screen, then click on ‘Your Contributions.’
  3. Select ‘Reviews,’ find the specific review you want to delete and select ‘Options.’
  4. Choose ‘Delete This Review’ from the drop-down menu and confirm it.
  5. The review will be removed after Google finishes processing this request.

Keeping track of blocked reviews is essential as they may still be viewable publicly. To further ensure control over your business’s online presence, encourage authentic reviews from satisfied customers.

What to Do if Review is Not Removed

If a review on Google is not removed, there are steps you can take. Responding professionally to the review with an apology and offering solutions may help. Reporting the review to Google and seeking legal advice, if necessary, could be options.

When responding to a negative review that has not been removed, it’s essential to use professional language and offer potential solutions to the reviewer’s issue. If the situation remains unresolved, consider reporting the review to Google for violating their policies. Legal action may also be necessary if the review contains false or defamatory information.

It’s important to note that attempting public retaliation against the reviewer or incentivizing positive reviews in exchange for removing negative ones are prohibited by Google’s policies and could result in further consequences.

Ultimately, it’s crucial to handle negative reviews calmly and professionally while taking appropriate steps toward resolution.

Review Removal: Understanding How Long Google Takes to Remove a Review

When removing reviews on Google, the typical time frame can vary greatly. Depending on the circumstances, removal can take a few hours to several weeks.

Factors that contribute to how long it takes for a review to be removed include the legitimacy of the review, whether or not it violates Google’s policies, and if there is an ongoing investigation regarding the review in question.

It’s important to note that reviews may not be removed in some cases despite being flagged as inappropriate or irrelevant. This can occur if Google deems the review legitimate or if they do not believe it violates their policies.

In one case, a business owner had flagged a negative review for containing false information and violating Google’s policies. However, Google refused to remove it, stating that “the content doesn’t violate our policies,” even though the information provided was blatantly untrue.

Overall, understanding how long it takes for Google to remove a review depends on various factors and circumstances. While some reviews may be cleared quickly, others may take longer or never be removed.

Other Options for Managing Reviews

To manage Google reviews effectively, you have options beyond waiting for Google’s review removal. To deal with inappropriate reviews, you can flag them. For other reviews, responding can be an effective solution. 

Flagging Inappropriate Reviews

When managing reviews, it is essential to address any inappropriate feedback. This can be done by Reporting Misleading or Unhelpful Content. Follow these steps:

  1. Locate the review you want to report
  2. Click ‘Report Inappropriate’ under the review
  3. Select an appropriate reason for flagging
  4. Submit your report for Moderation

Other options for managing reviews include Responding to Feedback and Encouraging Positive Reviews. It’s crucial to provide constructive responses and support customers.

Responding to Reviews

When addressing customer reviews, it’s essential to maintain a delicate balance between professionalism and empathy. Companies need to have a plan in place for responding to reviews that is consistent, prompt, authentic, and personal. In doing so, businesses can improve customer relationships, convert negative feedback into positive ones, and foster brand loyalty.

Here are some tips for Responding to Reviews:

  • Respond quickly
  • Be courteous and empathetic
  • Take the conversation offline when necessary
  • Show gratitude even for negative feedback

Companies must also understand that some reviews left online may be fake. As such, when investigating these claims, it’s important not to accuse anyone falsely or engage in “revenge” behavior.

For businesses not responding adequately to customer reviews or buying fake reviews online outright, the trust of their consumers could suffer substantially. Don’t miss out on this critical aspect of consumer engagement – take the time to respond to reviews seriously and show value towards your customer’s opinions.


Removing reviews on Google can take anywhere from a few hours to several weeks, depending on the situation and complexity of the issue. Following the proper process for reporting and flagging an inappropriate review is recommended. In addition, maintaining high-quality customer service can help prevent negative thoughts from appearing in the first place.

It’s important to note that even with the fastest response times from Google, there is no guarantee that a review will be removed. Google carefully examines each reported study to ensure it meets its community standards and content policies.

One thing businesses can do is respond publicly to negative reviews in a respectful and empathetic manner, providing solutions and addressing any concerns. This can positively impact other potential customers who may see the review and response.

In some cases, businesses have successfully taken legal action against reviewers who post defamatory or false information, but this should only be pursued after all other avenues have been exhausted.

Managing online reviews requires patience and commitment to exemplary customer service practices. By addressing negative feedback and providing exceptional customer experiences, businesses can minimize the impact of negative reviews while prioritizing their reputation online.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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