For U.S. and UK brands, the summer sale season is about to begin while Australian businesses are beginning to hunker down for their winter sales cycle. Whether you’re a sunscreen brand prepping for fun in the summer sun or a skiwear brand dusting off your inventory for the slopes, seasonality plays into how you do business. For season-dependent brands, maximizing on-season sales is a must. But, how do you best handle off-season?
Loyalty programs help brands solve for seasonality and make the most of their on- or off-season. Brands can use programs to engage shoppers during slower months, preventing them from buying from a competitor. They can also encourage high-value members to spend more with your brand during peak seasons. According to Yotpo’s State of Brand Loyalty 2022 report, loyalty programs make the majority (60%) of global shoppers more loyal to a brand. And brand loyalty means direct communication with your top customers, increased CLTV, and lower churn rates to compet …
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