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How Loyalty Programs Solve Seasonality


For U.S. and UK brands, the summer sale season is about to begin while Australian businesses are beginning to hunker down for their winter sales cycle. Whether you’re a sunscreen brand prepping for fun in the summer sun or a skiwear brand dusting off your inventory for the slopes, seasonality plays into how you do business. For season-dependent brands, maximizing on-season sales is a must. But, how do you best handle off-season?

Loyalty programs help brands solve for seasonality and make the most of their on- or off-season. Brands can use programs to engage shoppers during slower months, preventing them from buying from a competitor. They can also encourage high-value members to spend more with your brand during peak seasons. According to Yotpo’s State of Brand Loyalty 2022 report, loyalty programs make the majority (60%) of global shoppers more loyal to a brand. And brand loyalty means direct communication with your top customers, increased CLTV, and lower churn rates to compet …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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