Increasing sales in a highly competitive environment is not an easy task. But some ways will help you accomplish it without any additional investment. Using a special marketing tool called pop-ups, you can implement various tasks.
You can create such widgets even without coding and integration skills as modern pop-up builders are intuitive for any user.
What Tasks Can Pop-ups Solve in E-commerce
Convert Traffic Into Leads
One of the first goals that an e-commerce store should achieve is attracting traffic. But this is not enough for your business to flourish. You need to learn how to convert traffic into leads. And pop-ups will help you with this task. When a new visitor comes to the site, you can make profitable offers using pop-ups and requesting to indicate an email or phone number. In this way, you can intensify lead generation and expand the target audience for your promotional campaigns.
Establish Direct Communication with the User
Pop-ups are an effective method of engaging website visitors in a dialogue. Users don’t often visit a contact page to ask a question about a product or service they’re interested in. But if you set up a pop-up window that users can use to communicate with you, the number of people willing to ask questions will increase.
Inform Your Visitors of Promotions and Sales
Pop-ups are a great tool to tell visitors about new collections, sales, discounts, etc. By attracting the attention of potential buyers to great offers, you increase sales. The likelihood that a visitor will notice your offer increases.
Remind About Pending Purchases
If your regular customers have unpaid orders in their cart, remind them about this with pop-ups. They may have simply forgotten that they were going to buy a certain product or even changed their mind, but after your reminder, they will reconsider it.
Show Customers Their Favorites
Consumers save products in Favorites if they like them but are not ready to buy these goods at the moment. On their next visits to the site, show them items from their Favorites with pop-ups. This can prompt them to buy this product. And if you can offer them a personalized discount on this product, even a small one, the effect will be amazing!
How to Work with a Pop-up Builder
To start working with a pop-up maker, you need to determine what exactly you want to achieve with this tool. In accordance with these tasks, you need to create a suitable pop-up. Still, this does not require any coding and design skills. Online services such as Claspo offer an extensive Popup Template Library, which contains more than 700 options for various types of pop-ups you can use. Therefore, the user can easily create their pop-ups in just a few minutes.
- Choose a suitable template and drag and drop it into the editing window.
- Customize it with a logo, brand colors, photos and even animation.
- Add a text message to consumers by changing fonts and their size.
- Determine in the settings at what point in time the user should see this pop-up.
- Test the result of your work directly on the Claspo website.
- Integrate the pop-up with a script on your website or a third-party application that you use.
Conclusion
You can surprise your visitors and engage and inform them with pop-ups. Also, you can remind, warn, ask, thank them, and do many other things. Pop-up builders are becoming an important tool for communicating with your customers and new website visitors. By integrating pop-ups into your marketing strategy, you will achieve amazing effects with minimal time investment.
