How Privacy Changes Can Bring Customers Closer To Brands


By now, you’ve probably heard more than a few rumblings about the data privacy regulations set to take effect in the coming months.

Whether it’s the E.U., Google, Apple, or individual states, these new rules about cookies and third-party data will forever change how companies market to and learn about their customers. But what exactly does that mean for the future of eCommerce?

The truth is that not many people know.

At Yotpo, we recently conducted a survey of our community of D2C brands and asked them about their strategies. Specifically, we wanted to know if they felt prepared to advertise in a cookieless world and if they plan to dedicate more of their budget to digital marketing efforts once cookies are gone.

Overwhelmingly, the results showed that the majority of brands aren’t sure yet. (So don’t worry, you’re not alone.)
‘It’s Going to Make It Hard for Brands and Advertisers’
With so much uncertainty about the effect of the changes ahead, along w …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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