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How Restaurants Are Using Shopify To Sell More Than Just Food

Operating a restaurant is an immense undertaking. The field is known for its fierce competition, and differentiating oneself is an ongoing struggle.

Yet, some astute restaurant owners have begun to harness the power of Shopify's ability to serve their delicious dishes and market their food products. This strategy ensures their customers stay interested and consistently return for more.

One example is Pulia, an Italian restaurant in London Bridge that sells its produce from Puglia. Let's dive into how restaurants use Shopify and how it works for them.

Shopify offers a game-changing advantage for restaurants: selling food products beyond their menu items. With Shopify, restaurants like Pulia can showcase various culinary delights, including olive oil, biscuits, and pasta sauces. They can still reach customers through the platform even if they don't have the physical space to store these items in their restaurant. This unlocks exciting new opportunities for restaurants to expand their offerings and demonstrate their culinary expertise to a broader audience.

The restaurant industry has taken a significant blow since COVID-19 emerged, but its challenges began long before the pandemic. Rising food prices, higher operating expenses, and minimum wage hikes are all factors that restaurants have been grappling with. In this blog post, we'll explore the effects of these challenges on the restaurant industry and what strategies establishments use to overcome them.

Food prices have steadily increased over the years due to a shortage of arable land and worldwide demand. This poses a challenge for restaurants as they have to raise their prices to maintain their profit margins, but price-sensitive consumers may choose to eat at home instead. Some restaurants embrace solutions like adjusting their menu design, serving smaller portions, locally sourced ingredients, or growing produce.

In addition to rising food prices, restaurant operating costs have increased significantly. Rent, insurance, and utilities all add up, and the more tables a restaurant has, the higher these costs become. Unfortunately, most restaurants cannot afford to increase their prices to match these rising costs. Instead, they are looking for ways to operate more efficiently. Some restaurants are switching to LED lighting to save on electricity bills, while others are using digital payment options to reduce the need for labor-intensive cash handling.

Minimum wage hikes have been implemented globally for workers, especially in the service industry. This is a massive win for hardworking employees, but it's taking its toll on restaurants. Increased labor expenses mean higher operating costs, leading to tough choices for restaurant owners. Some have cut staff hours, trimmed staff, and others have raised menu prices. But, higher prices can drive customers away, resulting in reduced business for the restaurant. The real question is, what's the solution for a fair wage and a healthy restaurant industry?

In today's restaurant industry, simply serving tasty food isn't enough. To stay ahead of the game, eateries must devise new ways to stand out. From tantalizing menu options to live music and themed events, innovation is critical. Some establishments branch into new revenue streams, such as meal delivery services and catering. As consumers demand more variety, restaurants must remain adaptable and offer various dining options to maintain their customer base and thrive.

Running a restaurant has never been easy, especially in today's climate, where unprecedented challenges face the industry. Escalating food prices, increased operating costs, and global pandemics have forced many restaurants to close their doors. But some restaurants have discovered creative tactics to overcome these obstacles: reducing their menus, finding ways to operate more efficiently, and introducing new revenue streams. As consumers, we can support our beloved restaurants by dining out more often, ordering more take-out or delivery, and giving generous tips. Coming together, we can assist and strengthen the restaurant industry for future generations.

Selling food products on Shopify also has the added benefit of creating additional revenue streams for restaurants. Restaurants that are struggling to stay afloat in difficult times can leverage this platform to generate extra income. Bloc CEO Joshua Wood says, “In the current climate, it's essential for restaurants to diversify their revenue streams, and selling food products via Shopify is a simple and effective way to do that.”

Selling food products through Shopify can do wonders for restaurants when building and maintaining their customer base. With a smooth ordering and delivery experience, restaurants can keep their customers engaged long after meals. This helps reach out to potential customers who have yet to try their cuisine and increases brand loyalty – increasing the chances of repeat business in the future.

Using Shopify to sell food products also offers an opportunity to upsell. By showcasing their food products on Shopify, restaurants can highlight all the items associated with their brand. A customer may come to Shopify to purchase some olive oil only to discover that they can also purchase pasta and sauce. With just a few clicks, customers can add these products to their cart and potentially double or triple their spending. This is a win-win situation for the restaurant and the customer.

Finally, selling food products on Shopify can also be an excellent way for restaurants to embrace ecommerce and attract new customers. With more people ordering food online than ever, this trend shows no sign of stopping. Selling food products through Shopify enables restaurants to reach a whole new audience who may not be in their geographic area. This potentially opens up a new world of possibilities for growth and expansion.

The restaurant industry is ever-evolving, and selling food products via the Shopify platform is a testament to how adaptive it is becoming to change. It offers a range of benefits, including a chance for restaurants to diversify their revenue streams, expand their product offering, and maintain their loyal customer base. Even in today's challenging economic climate, Pulia and other restaurants are enhancing their bottom line by adapting to new trends, and there's no doubt that many more will follow suit. If you're a restaurant owner looking to grow your brand and reach new customers, Shopify is an excellent avenue to explore.


Managing a restaurant is a daunting task that goes beyond just serving delicious food. The industry is fraught with challenges from escalating food costs, increasing operational expenses, wage hikes, and global crises like the COVID-19 pandemic. However, forward-thinking establishments are finding innovative solutions to these hurdles, such as reducing their menus, optimizing their operations, and creating additional revenue streams like selling food products through Shopify.

Shopify's e-commerce platform provides a lifeline for restaurants like Pulia, offering a means to extend their culinary reach and diversify their revenue. It enables establishments to sell food products beyond their regular menu items, creating a seamless ordering experience that keeps customers engaged and boosts brand loyalty. Additionally, the platform allows for upselling opportunities and can open doors to new customers beyond the restaurant's immediate geographical area.

Amid an ever-evolving industry, restaurants are proving their resilience by adapting to new trends and leveraging technologies like Shopify. Despite the current economic challenges, these establishments, including Pulia, are bolstering their bottom line through such strategic adaptations. For restaurant owners seeking to expand their brand and customer base, embracing Shopify's e-commerce platform is a promising strategy worth considering.

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