How Rhone Wins With Content And Community



What if you were so dedicated to your marketing that you completely transformed your lifestyle to understand your customer?

When Adam’s friend came to him with an idea for an men’s activewear brand that could compete with a monster like lululemon, he had a self-described dad bod.

Then he realized that to truly understand the customer, he had to think like them.

So he changed everything.

How he slept. What he ate. He started working out.

Which meant he learned exactly what kind of content their customers were looking for.

Between that and building a real community, he became the mastermind behind their triple digit growth year over year.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

We’re launching The Ecommerce Marketing Handbook on 10/6. Join the 1,000+ other ecommerce founders to be the first to know when it’s available.

On this episode, you’ll learn:

  • Why they’ve prioritized content since day 1.
  • How to use content to learn about your customers.
  • Why you should focus on building a brand first.

What to listen for:

  • [2:33] What their marketing team looks like.
  • [8:06] The books that changed his outlook.
  • [10:01] Why he still reads every single review that comes through.
  • [14:01] How to think about content from the very beginning.
  • [27:42] BFCM advice.

This article originally appeared by our friends at Privy.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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