How Shopify’s Starter Plan Helped Steve The Bartender With His Book Launch


Ever since his first job waiting tables at his father’s restaurant, Steve Roeenfeldt has had a knack for crafting quality cocktails. After opening a cocktail kit business, Steve was inspired to begin making step-by-step cocktail videos onto a Youtube channel. What he didn’t know was how much of a hit they would become.

Steve The Bartender holding a cocktail.

Steve The Bartender is passionate about crafting unique spirits, good vibes, and great times. Cocktail Guide

Packed with some of his favorite recipes Steve’s Instagram and Youtube have become a space for delightful concoctions and aesthetically pleasing imagery. But he didn’t stop there.

An East 8 Hold Up cocktail, Photographed by Meaghan Coles Photography.

You can find recipes for drinks like the East 8 Hold Up cocktail pictured above on Steve’s Youtube channel. Photographed by Meaghan Coles Photography. Cocktail Guide

Steve’s got a book coming out just in time for the holidays called, Steve The Bartender’s Cocktail Guide and it’s packed with more than 100 curated drink recipes.

Each recipe is paired with integrated QR codes that send readers to his viral, step-by-step videos.

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To pre-sell his book, Steve said he’s going with the Shopify Starter Plan. It was the perfect fit, he said, because of how easy it is to set up and share online.

Steve The Bartender’s Cocktail Guide book cover. Photographed by Meaghan Coles Photography.
Steve The Bartender’s Cocktail Guide is set to drop November of this year. Cocktail Guide

“I picked the Starter Plan because I got one product, and it’s super easy to share a simple checkout link on my socials. It’s optimized for making a sale, which is great,” Steve said about the setup process.

Unlike his previous cocktail kit business, the Starter Plan costs $5 a month after the 14-day free trial period. 

“It’s a brilliant way to get started. I got set up in under an hour, and you can test your product if you’re wondering if there’s a market,” Steve said. “It’s a super inexpensive way to test out a product, and see if you do have an audience behind it.”

Tune in to the full Shopify Masters episode to hear how Steve The Bartender grew his social media channels and why Shopify’s Starter Plan might be right for you.

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This originally appeared on Shopify and is made available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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