Artificial intelligence has pushed the limitations in technology to become a top priority for businesses across all sectors.
In today’s market, it doesn’t take an entire IT department or a lot of technical know-how to realize the efficiencies and cost reductions that AI can bring to your business.
The market has a wide range of tools and platforms available to help you get started, making using AI an attainable goal for any business, regardless of size or experience. And what’s more, you may be surprised by the versatility of AI: it can do more than power your website’s chatbots.
What are how today’s small businesses are harnessing the power of artificial intelligence? Below are the points that explain how we can benefit from this rapidly growing technology.
1. Clear Presentation
Although it produces quality leads, creating marketing content can be time-consuming and is frequently not a small business's top priority. AI-based speech-to-text tools are a very effective way to write articles and white papers. This turns any recorded webinar or trade show presentation into excellent written content.
2. Technology for Organisation
Speak with a tech specialist to identify processes or areas that could profit from cutting-edge technologies like machine learning and artificial intelligence. Artificial intelligence (AI) shouldn't be used everywhere, and there are unanticipated aspects of your business that could benefit from a tailored AI solution.
3. Software for Time Tracking
Top time trackers include an integrated timer and the ability to add or edit time manually. They allow you to assign time records to different tasks and projects. The time tracking software also offers comprehensive reports and invoicing capabilities to convert time tracked into revenue.
Most time tracking apps allow you to monitor in real-time. In other words, they provide a continuous clock that you start at the beginning of a task and can pause or continue at the end.
If you inadvertently leave a timer running while you leave for lunch, the finest applications allow you to correct the time monitored after the fact. The time log should be editable so that you may take out the number of minutes that you weren't working. If you fail to start a timer, you should also have an app that allows you to input a block of time after the fact.
Dashboards and reports that enable you to break down the daily, weekly, or monthly time spent by project, per person, or client are available in the most potent time-tracking software. Additionally, setting a timer is simple and easy with the best time-tracking software. Due to its adaptability, you can set a timer from anywhere that is most convenient for you.
4. Content Creation
AI is making breakthroughs in copywriting. While it’s not at a stage where you can plug in keywords and get a handy article, it has reached a point where it can assist your writing efforts in powerful ways. Experiment with an AI writing tool to generate content ideas and subheadings or manage the post's tone. You’ll quickly improve your content.
While AI has made significant strides in content creation, coming close to human capabilities, the irreplaceable touch of human creativity and insight remains unmatched. AI tools can aid in generating ideas, optimizing tone, and even suggesting content structures, but human content creation encompasses emotions, nuanced perspectives, and context that deeply resonate with audiences. The fusion of AI's efficiency and human ingenuity in content creation principles often results in richer, more authentic, and more engaging narratives that captivate readers on a profound level.
5. Engagement of Customers
In customer service, artificial intelligence (AI) can be very beneficial, mainly if a company handles a high volume of customers but needs more funds to establish a full-fledged support department. Just so you know, human contact is not required in every interaction. Your team's workload will be reduced, and AI will enhance the customer experience for front-line customer interaction.
6. Market Optimization
Usually, small businesses aim to get the most out of their marketing budgets. Using generative AI to create content can be helpful in the process (without going over budget). StartMyBusiness has adopted this technology to generate top-notch content for
our marketing platforms and to make the most out of our marketing campaigns. We can produce more content in less time, freeing up resources for other vital projects.
7. Campaigns for Marketing
You can save time and create engaging emails quickly and easily by using an AI language model like ChatGPT. We have enhanced our email marketing campaigns by using AI to write compelling copy. We've discovered that AI in email marketing can increase conversion rates and engagement while delivering high-quality content with less time and effort.
8. Website Content with AI
Business owners need to produce an excellent copy. While hiring a copywriter on an outsourced basis can be costly, AI-powered solutions have allowed us to create consistent content while saving money and time. AI-generated content, however, is limited and needs a more human touch than a copywriter. To guarantee consistent, excellent, and affordable website copy, we employ human copywriters for essential components like landing pages and promotional materials. This allows us to combine AI and human expertise.
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What are the points to remember:
Small businesses can benefit from generative AI, such as ChatGPT, by improving their marketing; however, several factors should be considered before utilizing AI language models. Generative AI can produce content, but to protect a brand, it is imperative to guarantee the accuracy and dependability of the model.
Maintaining a consistent brand voice and a personal touch also requires striking a balance between AI-generated content generated by humans. To avoid potential pitfalls, small businesses should consider these factors.
1. Check Again
The advantages of using generative AI in various applications as a business owner are seen firsthand. Even though some AI engines have a free tier, it's vital to remember that, given AI's growing popularity, these engines might only sometimes be trustworthy. Timeouts in free AI engines can occur during peak usage, rendering them unavailable to users.
Therefore, having a backup plan and spending money on a dependable AI engine to meet your business needs is essential. Our team discovered that purchasing a premium AI engine increased our output and effectiveness.
2. Detecting Mistakes
Although impressive, generative AI could be better and can produce false information or answers. It is essential to double-check AI-generated responses to ensure correctness and relevancy. Nevertheless, generative AI can improve customer experiences and expedite processes. Examples of applications of generative AI include chatbots and content production, but human review is still required to guarantee appropriateness and accuracy.
Although generative AI can save time and money, care must be taken to ensure accuracy and appropriateness for the intended use.
3. AI’s Biased Results
AI has biases built into its system because it is trained on the collective writing of humans worldwide that can be found on the internet, despite its impressive ability to generate text that looks like human writing. This implies that the model may incorporate the same biases found in the real world, which could result in responses from the model that are biased toward certain races or genders.
Reviewing all material and training the AI model on already-published content to lessen bias and boost accuracy is crucial to ensuring that AI-generated content complies with a brand's ethics and values. By implementing these measures, Businesses can harness AI's potential while maintaining inclusivity and ethics.
Small businesses could benefit from using AI language models to optimize their marketing, but these models have drawbacks like bias, incorrect answer generation, and reliability problems. It's critical to weigh the advantages and possible risks. Even with these drawbacks, AI language models can produce exciting blog posts, email marketing campaigns, and social media content—as long as human oversight is maintained.
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Shivani Ganju is a technology professional specializing in software that can improve workforce management. When she is not researching the latest news in the world of IT, she likes to go on adventures and cook her favorite dishes.