Retention

How SMS Marketing Engages Your Mobile Consumers

how-sms-marketing-engages-your-mobile-consumers

For direct-to-consumer brands especially, SMS marketing unlocks new and powerful ways to reach mobile shoppers on their phones — where they’re already spending most of their time. 

Consumers are excited to text with the brands they love; in fact, 51% prefer to text with their favorite brands, and over 65% of online shoppers choose to browse or shop online from their mobile devices. It’s clear that SMS marketing is the golden ticket to most effectively reach today’s mobile-first consumers.

So, how can you best engage these text-savvy shoppers via SMS? We’re sharing three strategies to empower your brand to build a mobile marketing strategy that converts.
1. Collect SMS subscribers at each of your marketing touchpoints
Today’s consumers are omnichannel, and their buyer journeys aren’t linear. On average, shoppers hit three touchpoints, between both online and offline channels, when researching a purchase. 

By adding SMS opt-in tools on each of your marketing ch …

This story continues at Yotpo
This article originally appeared in the Yotpo blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.