How Text Marketing Brings Brands And Customers Closer

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Long-term revenue starts with relationships, but how can you build high-quality relationships with customers who only engage with your brand from behind a screen? With SMS marketing, creating customer connections comes naturally.

SMS marketing brings the human, personalized experience of shopping in a retail store to mobile through 1:1 text conversations. These “conversations” can be both authentic and automated, both powering more meaningful mobile engagements that inspire brand trust and increase CLTV.

This is how to use SMS conversations to give your customers what they want, when they want, in the moments that matter most. Brands who do are 209% more likely to get a customer response than any other channel.
Conversational Flows
With Yotpo SMSBump’s industry-leading SMS Flow Builder, you can simulate the types of conversations you would have with customers if they stepped into your retail store. Set up a series of Q&A text messages for new subscribers to get to kno …

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Special thanks to our friends at Yotpo for their insights on this topic.
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Author

Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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