TL;DR: The numbers prove that when you show your shoppers exactly the right review information at the perfect time, their buying intent skyrockets. At Loox, we did just this with our new AI Review Stories widget. Read on to see how.
Most ecommerce founders selling online hit a snag at some point: You build a great product, gather glowing customer reviews, but the reviews you collected usually sit at the very bottom of your product page, waiting for shoppers to scroll all the way down to find them.
As Casper Caldenby, owner of Myblend, told us: “Most people stay above the fold and don’t scroll all the way down to the reviews.”
In fact, Casper claims that up to 95% of his visitors never even reach the traditional reviews section at the bottom of his product page.
So we decided to change that.
We wanted to bring the voice of your happiest customers right to the top of the page, where it can’t be missed. Enter AI Review Stories – a swipeable, above-the-fold review summary designed for the modern shopper.
For years, the gold standard above the fold has been the classic yellow star rating widget. It’s nice, but it’s passive. Our data shows that star-rating click-through rate (CTR) sits at a sleepy 0.5%.
But AI Review Stories shatter that ceiling.
On average, Review Stories are seeing a 5% to 6% CTR, climbing up to 7% for some merchants. That means shoppers are engaging with Review Stories at 5 to 10 times the rate of traditional star ratings.
Take it from Eric of Beanie Helmets: “This widget shows that the product has been purchased and enjoyed, and handles possible shopper objections at a crucial stage of the buying journey – all in a social format that’s instantly familiar and accessible.”
This is how Eric’s Review Stories look like:
To whet your appetite, here are a few more AI Review Stories widgets from customers who’ve already added them to their product pages:
When you capture a shopper’s attention right at the top of the page, magic happens to your bottom line. Higher engagement naturally flows straight into conversions.
The data we collected from merchants proves that when they featured the AI Review Stories widget, the impact on ATC rates was significant and noticeable. Namely, a 10.18% Add-to-Cart rate, compared to just 5.80% for products without Review Stories.
Review Stories feel like an actionable, above-the-fold button. It demands to be clicked, and it gives shoppers exactly what they want: instant, summarized social proof without searching endlessly for the information they need to know.
Stores like Beanie Helmets and Any Age Wear are already seeing more clicks, more Add-to-carts – and as a result – more conversions on their product pages.
Ready to see what a 6% CTR can do for your business? Try out Loox AI Review Stories today.
Daniel Douek Yadger
Daniel is the Content Lead at Loox, helping Shopify brands grow through the power of visual social proof
