Ben Lebowitz started West & Willow, a modern pet portrait brand, less than a year ago. And when he started, he knew it was a crowded market.
But he saw an opportunity.
An opportunity to build a real brand in the space.
And he had the perfect background to make it happen.
After working in the agency world for a decade, he knew a thing or two about brand-building.
So he set off on a print on demand journey with just $1500 and a lot of late nights on YouTube.
And in 2 days, his business was profitable.
Fast forward one year later, and West & Willow has turned into a thriving ecommerce brand. Here’s how he did it.
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This article originally appeared in the Privy blog and has been published here with permission.