Shopify Ecosystem

How This Print On Demand Business Built Trust By Putting The Brand First With $1500


Ben 2520Lebowitz 2520Blog 2520Post

Ben Lebowitz started West & Willow, a modern pet portrait brand, less than a year ago.

And when he started, he knew it was a crowded market.

But he saw an opportunity.

An opportunity to build a real brand in the space.

And he had the perfect background to make it happen.

After working in the agency world for a decade, he knew a thing or two about brand-building.

So he set off on a print on demand journey with just $1500 and a lot of late nights on YouTube.

And in 2 days, his business was profitable.

Fast forward one year later, and West & Willow has turned into a thriving ecommerce brand. Here’s how he did it.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

We’re launching The Ecommerce Marketing Handbook on 10/6. Join the 1,000+ other ecommerce founders to be the first to know when it’s available.

  • The launch ad they’re still running a year later.
  • How to build trust with your audience from the very beginning.
  • How to get 20-30 pieces of user-generated content (UGC) every day.
  • Why discounts are the right move for their brand.
  • [6:25] How did your marketing background help when you were getting started?
  • [8:03] What did the launch look like?
  • [10:05] How to get social proof without any customers.
  • [13:41] Coming up with an initial ad budget.
  • [16:32] How they sustain the momentum through marketing.
  • [18:30] How to get insane UGC.
  • [26:15] The best campaign you’ve ever run.
  • [28:16] What’s the case for running discounts?

This article originally appeared in the Privy blog and has been published here with permission.

I'm also on
Latest posts by Steve Hutt (see all)

Subscribe to Podcast

Top 1% most popular show out of 2,729,419 podcasts globally!

eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes