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How To Break Down Technical Concepts To Your Audience

Companies are expected to remain authorities in whatever field they occupy.

We would unlikely head to a local bakery if the head baker didn’t know how to make bread or cookies. We assume those are vital skills they need to know inside and out and could even do with their eyes closed.

Although a baker may be happy to discuss how they made a particular type of bread you enjoy, using specific seeds or a sourdough technique, they are unlikely to delve into the technical aspects of how they weighed, measured, and baked the bread when selling it to you. Instead, they will provide a carefully crafted explanation to help you understand their expertise and how to enjoy the product.

The same applies to many industries as we extrapolate outwards. For example, an appliance firm can help explain why your frigidaire icemaker is not making ice. Still, they’ll give you very real parameters for when official repair professionals must address the issue and when you can address the problem yourself. All of that will be achieved by first breaking down technical concepts to your audience, who are unlikely to be specialized in that knowledge.

Let’s consider how to achieve that:

Break Info Down Into Steps Or Categories

When it comes to providing instructions for complex tasks or processes, breaking them down into clear and concise steps or categories can greatly enhance their usability. Just like how flat pack furniture can be assembled with the help of a manual that contains pictures and step-by-step instructions, breaking down complex information into smaller, more manageable parts can help users better understand and remember each detail. This approach not only prevents users from feeling overwhelmed with too much technical information at once, but also provides a structured and organized way for them to work through the overall concept. By following a structured approach, users can gradually build their understanding and feel empowered, confident, and capable of grasping complex information.

Use Handy Referral Resources

Visual aids and interactive guides available online can be extremely helpful when it comes to explaining complex topics. These resources, such as diagrams, videos, and illustrations, accompanied by accessible labels, provide a concrete reference point that works better than text, especially for a wide range of audiences. A graph or comparative chart, for example, can be used to show the difference in functionality between different product line variants, which might be difficult to explain through words alone. By tailoring these visual resources to the subject matter, we can bring it to life and make it more engaging for our audience. For instance, providing a QR code with a YouTube tutorial for building a desk could be much more effective than providing a booklet. These visual resources are not merely aids, but rather a support system that guides the audience through the complexity, making them feel supported and guided.

Consider Reading Age & Legibility

When creating content, it's crucial to keep accessibility in mind. This doesn't just mean using simple language. It's also important to consider the reading level of the audience and the legibility of the content itself. Remember, your audience may not be unintelligent, but they may not be fluent in the language you're using. Including too much jargon can overwhelm users before they even begin, unless the product or service is designed for advanced customers. Keeping that in mind can help you avoid assumptions that may otherwise bring down the capability of your firm, and explain your value, helping it travel further and more capably.

Breaking down technical concepts to your audience, no matter how complex they might seem, is easy with this advice.

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