Looking to collect more reviews from your satisfied shoppers? Or, maybe you’re looking to collect more thoughtful reviews from 5-star reviewers? Look no further: gamification can help.
Gamification takes the essence of games — fun, play, transparency, design, and competition — and applies them to real-world processes, like leaving reviews after purchasing a product from your store. According to Harvard Business Review, games tap into “basic human drives for autonomy (you control your own pace), for mastery (you get better over time), and for a sense of purpose (you’re aiming at a well-defined goal).” Marketers can use gamification to increase engagement and influence behavior by rewarding consumers with points, rewards, or experiences of winning.
In short, game dynamics can make leaving better reviews a lot more fun. And Yotpo’s Smart Prompts make it easy to gamify the review collection experience.
How does it work?
When filling out a review, your shoppe …
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