How To Collect Better Reviews With Gamification


Looking to collect more reviews from your satisfied shoppers? Or, maybe you’re looking to collect more thoughtful reviews from 5-star reviewers? Look no further: gamification can help.

Gamification takes the essence of games — fun, play, transparency, design, and competition — and applies them to real-world processes, like leaving reviews after purchasing a product from your store. According to Harvard Business Review, games tap into “basic human drives for autonomy (you control your own pace), for mastery (you get better over time), and for a sense of purpose (you’re aiming at a well-defined goal).” Marketers can use gamification to increase engagement and influence behavior by rewarding consumers with points, rewards, or experiences of winning.

In short, game dynamics can make leaving better reviews a lot more fun. And Yotpo’s Smart Prompts make it easy to gamify the review collection experience.

How does it work?

When filling out a review, your shoppe …

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Special thanks to our friends at Yotpo for their insights on this topic.
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Hawke Media Special Report: March 25, 2021

Hawke Media Special Report: March 25, 2021

Translate The Widgets On Your Multi-Language Store

Translate The Widgets On Your Multi-Language Store


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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