Most marketers are happy with open rates between 18-20%. But for Melanie Balke, a marketing consultant who specializes in ecommerce, open rates any lower than 40% means there’s a huge opportunity.
And it starts with segmentation. The problem is that most people have no idea where to start when it comes to segmentation.
They get so overwhelmed that they just keep firing off emails to their entire list.
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But your buyers are in different stages…
Just think about how you interact with people in your personal life. What you share with your closest friends is completely different than what you share with acquaintances.
When you start to think about your customers that way, not only will your open rates be higher your conversion rate will increase too.
Because you’ll be sharing messages that are hyper-relevant to the people who are getting them. So we asked Melanie to share how she thinks about segmentation and interacting with customers.
You can tune in below👇 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.
What to listen for:
Links to love👇👇
On this episode, you’ll learn:
This article originally appeared in the Privy blog and has been published here with permission.
