How to Engage Your Customers in the Time of COVID-19


In an effort to help out, we’ve compiled some creative strategies for keeping customers engaged and connected during this time.

As you start thinking about how you can best use these, it’s important to remember that while your business stability may be front of mind for you, many people are facing physical, emotional, and financial strain at this time. Communicate with care, consider how you can help your audience feel valued, and be intentional in your approach.

If you have questions, comments, or other topics you want us to talk about, reach out to us on social at @yotpo. Please treat us as a partner, resource, and connection to the broader eCommerce ecosystem as we move through this critical time together.
1. Set-up a hotline
Show your customers that you’re still here for them. Schedule a block of time where customers can chat or DM you questions about products and services.
2. Reward customers for donating
Select a charity helping those affected by the v …

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This article originally appeared in the Yotpo blog and has been published here with permission.

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.