How to Find Website Conversion Opportunities For Your Brand (And Get Back To The Basics)


JonMacdonald_MasterclassPodcastWhen it comes to converting traffic, many brands are skipping the basics and going straight to the advanced tactics.

They’re skipping elementary, middle, and high school and jumping straight into college.

So Jon MacDonald, Founder of The Good, an agency that specializes in, you guessed it…conversion, is bringing us back a couple steps.

Because to really be successful, you have to nail the basics.

So before you obsess over A/B testing and optimization, make sure you have a solid foundation.

Here’s what that means.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

Get our best content on ecommerce marketing in your inbox 2 times a week

On this episode, you’ll learn:

  • The best way to get feedback on your site.
  • Why you need to get ads running from day 1.
  • The first thing you need to do with Google Analytics.
  • The concept of rage clicking.

What to listen for:

  • [5:34] Targets for add to cart and conversion rates.
  • [8:04] Why John isn’t a fan of discounting.
  • [11:28] Alternatives to offering welcome discounts.
  • [18:29] What to do if your paid ads aren’t converting.
  • [23:49] Landing that first sale.
  • [40:08] Where to start with Google Analytics.
  • [42:58] How often should you be updating your homepage?
  • [50:07] Why you should remove the carousels on your site.
  • [52:14] The right time to start A/B testing.

Links to love👇👇

This article originally appeared in the Privy blog and has been published here with permission.

Leave a Reply

Your email address will not be published. Required fields are marked *

Team Spotlight: Meet Kaisa At Nosto

Team Spotlight: Meet Kaisa At Nosto

DTC Brands are a Prime Target for Gen Z’s $143 Billion of Buying Power. Here’s Why.

DTC Brands are a Prime Target for Gen Z’s $143 Billion of Buying Power. Here’s Why.


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

You May Also Like
payday loans loans for bad credit
where can i buy clomid buy clomid