Shopify Ecosystem

How To Find What Converts Your Customers Into Messenger Subscribers With A/B Testing


With OctaneAI‘s new A/B testing capabilities, you can easily test different calls-to-action, images, widget placement, discounts or widget styles. Based on the results, you can display the highest converting option to site visitors.

When a brand attracts visitors to their site, what motivates those visitors to become a subscriber is different from store to store. Some customers are highly sensitive to discounts or specific language while others aren’t. A/B testing allows you to test what best motivates your audience to convert from visitors to subscribers.

As an example, we’ll set up an A/B test for the exit intent pop-up. This pop-up is already a high-converting opt-in tool, however, we can use A/B testing to fine-tune messaging, promotions, and imagery for our audience.

We’ve created the opt-in tool show below.

Screen Shot 2019-10-31 at 1.34.05 PM

From the opt-in tools section of the Octane AI back-end, you can dive into the analytics for each opt-in tool to see how many views and conversions it results in.

Screen Shot 2019-10-31 at 1.28.56 PM

By selecting the exit-intent opt-in tool and scrolling to the bottom, you can start an A/B test for this opt-in tool. For any A/B test, you can make major changes or small details to see how it impacts the conversion rate. When your A/B test is done, you can end the test and select the winning test to be your live pop-up.

For our example, we’ll A/B test with a larger discount, different language, and a new image.

Screen Shot 2019-10-31 at 1.36.37 PM

You can create up to four variations to A/B test at one time with the weight distributed as you like. In this case, 25% of site visitors will engage with one of these 4 A/B tests. This will allow us to see the image, language, and promotion that resonates most with customers after we’ve ended our test.

Screen Shot 2019-10-31 at 1.37.23 PM

As customer preferences change, continuously testing opt-in tools will allow you to see what’s resonating most with your customers right now. Whether it’s specific language, images, or promotions for your brand.



The 250 Page Playbook on Facebook Messenger & SMS Marketing for Ecommerce

Fast-growing DTC brands implementing this playbook have connected with 18x more customers, doubled their 7-day ROAS, recovered 5x more abandoned cart revenue & increased AOV 25%.


This article was originally published by our friends at OctaneAI.

I'm also on

Subscribe to Podcast

Top 1% most popular show out of 2,729,419 podcasts globally!

eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes