How To Find What Converts Your Customers Into Messenger Subscribers With A/B Testing


With OctaneAI‘s new A/B testing capabilities, you can easily test different calls-to-action, images, widget placement, discounts or widget styles. Based on the results, you can display the highest converting option to site visitors.

When a brand attracts visitors to their site, what motivates those visitors to become a subscriber is different from store to store. Some customers are highly sensitive to discounts or specific language while others aren’t. A/B testing allows you to test what best motivates your audience to convert from visitors to subscribers.

As an example, we’ll set up an A/B test for the exit intent pop-up. This pop-up is already a high-converting opt-in tool, however, we can use A/B testing to fine-tune messaging, promotions, and imagery for our audience.

We’ve created the opt-in tool show below.

Screen Shot 2019-10-31 at 1.34.05 PM

From the opt-in tools section of the Octane AI back-end, you can dive into the analytics for each opt-in tool to see how many views and conversions it results in.

Screen Shot 2019-10-31 at 1.28.56 PM

By selecting the exit-intent opt-in tool and scrolling to the bottom, you can start an A/B test for this opt-in tool. For any A/B test, you can make major changes or small details to see how it impacts the conversion rate. When your A/B test is done, you can end the test and select the winning test to be your live pop-up.

For our example, we’ll A/B test with a larger discount, different language, and a new image.

Screen Shot 2019-10-31 at 1.36.37 PM

You can create up to four variations to A/B test at one time with the weight distributed as you like. In this case, 25% of site visitors will engage with one of these 4 A/B tests. This will allow us to see the image, language, and promotion that resonates most with customers after we’ve ended our test.

Screen Shot 2019-10-31 at 1.37.23 PM

As customer preferences change, continuously testing opt-in tools will allow you to see what’s resonating most with your customers right now. Whether it’s specific language, images, or promotions for your brand.


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This article was originally published by our friends at OctaneAI.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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