Conversion

How To Find What Converts Your Customers Into Messenger Subscribers With A/B Testing2 min read

how-to-find-what-converts-your-customers-into-messenger-subscribers-with-a/b-testing

With OctaneAI‘s new A/B testing capabilities, you can easily test different calls-to-action, images, widget placement, discounts or widget styles. Based on the results, you can display the highest converting option to site visitors.

When a brand attracts visitors to their site, what motivates those visitors to become a subscriber is different from store to store. Some customers are highly sensitive to discounts or specific language while others aren’t. A/B testing allows you to test what best motivates your audience to convert from visitors to subscribers.

As an example, we’ll set up an A/B test for the exit intent pop-up. This pop-up is already a high-converting opt-in tool, however, we can use A/B testing to fine-tune messaging, promotions, and imagery for our audience.

We’ve created the opt-in tool show below.

Screen Shot 2019-10-31 at 1.34.05 PM

From the opt-in tools section of the Octane AI back-end, you can dive into the analytics for each opt-in tool to see how many views and conversions it results in.

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By selecting the exit-intent opt-in tool and scrolling to the bottom, you can start an A/B test for this opt-in tool. For any A/B test, you can make major changes or small details to see how it impacts the conversion rate. When your A/B test is done, you can end the test and select the winning test to be your live pop-up.

For our example, we’ll A/B test with a larger discount, different language, and a new image.

Screen Shot 2019-10-31 at 1.36.37 PM

You can create up to four variations to A/B test at one time with the weight distributed as you like. In this case, 25% of site visitors will engage with one of these 4 A/B tests. This will allow us to see the image, language, and promotion that resonates most with customers after we’ve ended our test.

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As customer preferences change, continuously testing opt-in tools will allow you to see what’s resonating most with your customers right now. Whether it’s specific language, images, or promotions for your brand.

 

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This article was originally published by our friends at OctaneAI.

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.