eBay remains one of the top online shopping platforms, boasting 132 million active buyers globally. Capturing even a small fraction of this vast audience can help skyrocket your business.
In this article, you’ll discover how to get more views on eBay with proven strategies like using SEO, creating standout listings, adding high-quality photos, and writing compelling product descriptions.
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Like other search engines, Cassini helps users quickly find what they’re looking for. It’s eBay’s custom search engine, designed to match buyers with the most relevant listings.
While eBay hasn’t released documentation on how it calculates search results, it offers a few fundamental principles:
With that in mind, here are a few things that can harm your ranking when optimizing for Cassini:
You get a page view each time a potential buyer lands on your listing. To learn how to get more eBay views, start by tracking your listings’ performance.
This data shows what works and what doesn’t, helping you make improvements for better results over time.
Find the page views of your eBay listing by navigating to these sections:
In most cases, clicking on the page view number shows a traffic history report. This provides insights into your page views over time, which is useful for identifying trends and optimizing listings.
When your products get lost in search results, you miss out on potential buyers – meaning fewer chances of making sales.
If you’re wondering, “How do I get more views on eBay?”, the answer is to start with eBay SEO. In the following sections, we’ll show you how to increase views on eBay by meeting its search criteria, leading to better visibility and more sales.
eBay’s mission is to provide the best online shopping experience, helping buyers quickly find what they’re looking for. This means keywords play a crucial role when selling on eBay.
Start by doing keyword research. Enter terms relevant to your product selection and check the results. Find the top-rated sellers on the first page and take note of the essential keywords they use. Then, incorporate the phrases in these areas of your own store:
At the same time, leverage tools such as Google Trends, Ahrefs, or Semrush to find trending keywords and search terms.
A good rule of thumb for eBay SEO is to use the most searched-for keywords first, naturally embedding them into your listings without overusing them.
As per eBay’s guidelines on optimizing listings, product descriptions should be around 200 words, with important keyword phrases making up 5-7%. So in 200 words of text, use your keywords 10-14 times.
The best listings are short, clear, and precise. Do competitive research and explore their listings for inspiration, noting ones that rank on the first page.
In addition, familiarize yourself with eBay’s guide on writing a good title and description to increase the chances of buyers finding your products.
While categories are not the first means of navigation, they’re a crucial secondary filter to make the search result more relevant.
Select the most appropriate category so that eBay buyers can still find your listing. Failing to do so risks your product visibility on Cassini, as eBay considers category accuracy when ranking listings.
As more buyers turn to digital shopping, it’s crucial to optimize your eBay listings for mobile devices. In fact, more than half of all eBay transactions were viewed on a mobile device prior to purchase, making this eBay SEO strategy vital.
Check whether your listing is mobile-friendly by following eBay’s best practices for creating listings. Strategies include using fast-loading images, writing short and clear descriptions, and avoiding excessive HTML or custom fonts that don’t display well on mobile.
In a marketplace as vast as eBay, potential buyers rely heavily on filters.
If you want your products to be visible, you need to provide item specifics like brand, size, type, and color. In doing so, your eBay listing will gain better visibility in search results to help drive more sales.
For more details, eBay has an informational guide on item specifics explaining their benefits and features for finding missing item specifics.
If you’re wondering how to get more traffic from eBay search results, publish high-quality, large, and eye-catching images. It’s a major way to stand out from competitors and get more eBay views on your listing, enticing people to purchase.
Learn how to take product photos for your online store to create a visually compelling listing. From tools to creative examples, our article shares how to set up professional lighting, choose the right settings, and edit images for a quality finish.
If you sell print-on-demand items, this process is even easier. Printify collaborates with Placeit to help you create realistic mockups without investing a fortune.
eBay is well-known for great bargains, so offer competitive prices but leave some room for negotiation.
Pricing is essential in eBay’s product-based shopping model, where similar items are grouped together. If you offer a competitive price, eBay’s algorithm will more likely rank your listing higher in Best Match searches.
When setting a price, consider:
If you price products lower than the competition, use professional images to showcase the quality and reinforce value. If your prices are higher, make sure to write compelling descriptions highlighting your product’s advantages.
Check out our guide on the most common pricing strategies to increase your eBay sales.
Negative feedback lowers your listing’s rating and visibility on Cassini. That’s because eBay takes your performance as an eBay seller, in all aspects, into account when ranking listings.
To make sure that your products stay on top of search results, you should:
Handling customer service professionally can get you positive feedback and keep your eBay listings ranking high while winning you loyal customers.
An eBay Promoted Listings campaign improves your product visibility in eBay search results. It’s worth considering if your listings often only appear on page three or onwards.
There are three different ways to promote listings:
Social media is an excellent solution to get more views on your eBay account.
Whether on Facebook, TikTok, or Instagram, sharing your eBay listings is a simple way to attract leads and get more quality views – increasing the chances of making a sale.
Make sure to target platforms where your ideal customers are. For example, bargain items are great to promote on Facebook, while trendy pieces might perform well on Instagram.
Cassini favors active stores as it signals engagement and relevance to buyers, so regularly add new products and update old listings for better visibility.
To keep your eBay store catalog up to date, use eBay’s scheduling feature to publish new items. This helps maintain a steady flow of fresh inventory, encourages more frequent visits, and improves your store’s performance in eBay’s search algorithm.
Free shipping and returns make it easier to entice people to purchase and sway undecided buyers.
Evaluate your costs and see whether offering free shipping is viable. One solution is to incorporate delivery costs into the item’s price. Alternatively, offer free shipping to customers who reach a minimum order amount.
Creating a fair return policy is also important, since many buyers are hesitant when making online purchases with new sellers. The policy helps establish your eBay store’s trustworthiness, giving potential buyers peace of mind and ultimately improving your conversion rate.
Offering guaranteed delivery, combined with free shipping and a fair return policy, creates a winning combination that drives purchases.
With it, you promise customers that their items will arrive by a specific date. If not, eBay will make it right by providing options like refunded shipping or a shopping voucher. This assurance builds buyer confidence and helps convert views into sales.
The eBay website has everything you need to know about the guaranteed delivery option.
To stand out among other eBay stores, become one of the platform’s very best sellers by meeting eBay’s Top-Rated Seller benchmarks. These include a low defect rate, low late shipment rate, and a few cases closed without seller resolution.
Although earning this status requires time, patience, persistence, and exceptional service on your part as a seller, it’s a worthwhile endeavor that will result in better visibility and more eBay sales.
Whether you’re an experienced entrepreneur or just starting out, Printify has everything you need to quickly start selling on eBay. Our seamless eBay integration will have your store up and running in no time.
Start by signing up for a free Printify account. You get access to our extensive Catalog, our easy-to-use Product Creator (formerly known as Mockup Generator), and our global network of carefully vetted Print Providers.
Follow the instructions to connect eBay with Printify to effortlessly publish products to your eBay store.
With over 1,300 high-quality products from t-shirts to totes, finding items to sell on eBay is easy. Use our Product Creator to design one-of-a-kind merch that stands out from competitors.
All that’s left is promoting your products and watching the eBay orders come in. When you sell an item, we’ll swiftly print, package, and ship it directly to your customer’s doorstep.
Quick tip
Want to discover other marketplaces? Etsy is a great eBay alternative for most sellers offering unique or handcrafted products. Read our guide to learn how to get more sales on Etsy.
If you prefer eCommerce platforms, Shopify is a fantastic choice. Our Shopify vs eBay comparison helps you decide which solution suits your business needs the best.
Optimize your listings for eBay’s search engine, Cassini, to increase views and sales. Use relevant keywords, clear titles, and detailed descriptions.
Choose the right categories, use high-quality images, and ensure your listings are mobile-friendly by implementing eBay SEO. For enhanced rankings, consider using Promoted Listings and maintain a good seller rating.
Low views can be due to poor keyword usage, unclear descriptions, low-quality images, or incorrect categories. If you’re wondering, “Why are my eBay listings not getting views?”, other factors may include not being mobile-friendly and having a poor seller rating.
Optimize your listings with relevant keywords and high-quality images. Choose the correct categories, fill in item specifics, and ensure mobile compatibility. Use eBay’s Promoted Listings and share your listings on social media for broader exposure.
Improve visibility by meeting eBay’s Top-Rated Seller standards, offering excellent customer service, and using Promoted Listings. Regularly update and add new products to keep your store active and offer free shipping or returns when possible.
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If you want to increase eBay sales, getting more views is vital. While it may take some trial and error, implementing these strategies is well worth the effort to grow your eBay account.
Here’s a quick recap on how to boost your eBay listings:
Implement these strategies and continuously refine your approach based on your account’s performance. By staying proactive and adapting to market trends, you’ll unlock your eBay store’s full potential, setting yourself up for long-term success and better profits.
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