How To Get People’s Attention With Video Ads

Video editing is an important part of video marketing. Video is the best way to engage with your audience, build brand identity and stay ahead of your competitors. So you should definitely take time and care to edit the videos because a few small changes can make a big difference.

The video editing process not only includes editing clips or soundtracks but also adding titles, subtitles, etc. Technicality aside, here are some ways to make your videos capture your audience’s attention.

Make your message stand out.

Great video editing can create compelling content that draws the viewer in, keeping them engaged until the end of the video. If you want to impact social media or search results, a professionally produced video will get more views than one shot with a smartphone camera.

When creating videos for your marketing strategy, it is important that you make your message stand out. You don’t want to bore your viewers and make them lose interest in what you say.

If you are using a video editor like Adobe Premiere, then there are many ways for you to add visual elements to make your message clearer and more interesting for people watching it. The key here is not only having good content but also great visuals so that people will be interested in what you have to offer.

Keep it short.

If you have a long message to convey, break it up into several shorter videos instead of cramming everything into one big video. This will help you better engage with your audience and keep them interested in the content that matters most to them.

It should be short and sweet. The best videos are only a few minutes long and focus on one topic at a time. This way, viewers won’t get bored or distracted from what they came to see in the first place.

In general, less footage will make your video look better and make it easier for viewers to follow along. It’s better to choose one great shot than multiple mediocre ones – even if they were all taken from different angles!

If you don’t have enough footage for a particular scene, try using B-roll or jump cuts instead of cutting out chunks of dialogue or important action sequences. B-roll refers to background footage like landscapes or charts/graphs that enhance the video’s main message without being too distracting. 

Create a sense of urgency.

If your product or service is something people need now, don’t hesitate to show them how their life will change once they get it. This works even if your product isn’t something that changes lives — for example, if it’s an investment newsletter or health supplement. The more urgent you make it sound, the more likely people are going to buy right away rather than waiting for another day or week when they might not even remember what they were looking for in the first place!


If you’re selling a product or service, you want your viewers to know exactly what they’re getting when they buy from you. They won’t buy it if they don’t know what it is or how it works. That’s why an educational video ad is so important! It tells them exactly what they’ll get if they click through and purchase your product or service.

Address a pain point.

If there’s a problem that people need to be solved, you can help them overcome it by creating videos that address those issues. For example, if people are looking for new gardening techniques, make sure they see your videos on gardening tips or advice. You could also create tutorials on how to set up an irrigation system or teach them how to grow different kinds of plants — anything that helps them solve their problems.

Use text on the screen to help tell your story.

Text is a great way to add context and meaning to your video ad. It can provide information about products, services or promotions and establish trust with customers. With text on screen, you can also ensure viewers have all the information they need to take action after viewing your ad.

Keep in mind that many people are skimming through their newsfeeds on their mobile devices; therefore, it’s important that you have a clear call-to-action (CTA) so they know what they should do next after watching your video ad.

Cut it down to the best parts.

You may have seen a lot of videos on social media lately that capture everything from people’s daily lives to their accomplishments and goals. While these videos are great for capturing everything from a wedding day to the birth of a child, they’re not always ideal for promoting a business or product.

To be successful at marketing through video, you need to keep your viewers engaged by showing only the most important parts of your story or message. Cutting down long videos into shorter clips can help when it comes time for posting on social media or sharing on your website.

Be authentic

Don’t try to be someone you’re not. Your customers want to see the real you — just like they want to see the real products and services you offer. Consumers don’t want to be sold to; they want to be entertained by something relevant to their interests. If you’re selling a product or service that’s not directly related to your brand, make sure it’s clear from the beginning what you’re selling. You can use a title or subtitle in your video ad’s headline or description.

Plan ahead and be thorough with your editing

A poorly edited video is a waste of time and money. Make sure you have enough time to plan out the shoot, and be sure that you have enough footage to cut together into an interesting ad. A good rule of thumb is that you should have at least 10 seconds worth of footage for every second of finished video. You can always cut out unnecessary parts later, but if you don’t have enough material to begin with, it’ll be hard to create something compelling without resorting to stock footage or other filler material that doesn’t fit with your brand’s identity or message.

Successful video marketing takes a lot of time and effort, but the payoff can be well worth it. Keep these factors in mind as you figure out your strategy to make the best use of your resources when it comes to editing.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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