Key Takeaways
- Outperform competitors by using your website to showcase the authentic personality and expertise of your team.
- Improve your brand’s authority by consistently publishing unique industry insights and detailed project examples.
- Build stronger customer connections by replacing impersonal stock photos with genuine images of your team and workplace.
- Discover how sharing personal details, like a team member’s favorite movie, can make your business more approachable.
If you run a business, then you will know how important it is to stand out from the crowd.
As your website is likely going to be the first impression that people get of your business, this is a great starting point. If you want some tips that will help you create the best website, then this is the guide for you.
Show your Team
One of the best things you can do is put photos of your team on your website. Your clients want to know who they are going to be talking to and working with. If you can get creative here, then it’ll help you a lot later down the line. You also need to try and tell a story with your team. Put down what they like, what they don’t like, or even what their favorite movie is. If you can do this, then you will soon find that it is easier for you to show a bit of personality and that you can also break out of the typical headshot photoshoot that most people expect. If you need some help bringing your About Us page to life, then the best thing you can do is work with web design services. When you do, you will find it easier than ever to give your site that competitive edge, while exploring new and innovative designs that help you to stand out.
Provide Insight
Another thing you can do is try and provide your audience with insight. Prospective clients will find it inspiring, and it also helps you to stand out as an authority in the field. Post news, and also make sure that you are staying ahead of the curve when it comes to industry updates. This is also a very good way for you to keep your content fresh. Your website is the best place for you to showcase your recent work or any projects that you might have worked on. Host a blog with some thought pieces from your team as well, so you can include them and make sure that they are a solid part of your brand. Things like this can make a big difference to your business, and they can also make it easier for you to get the overall result you need.
Avoid Stock Photos
Ditch your stock photos and instead, focus on capturing photos of your premises. You can also use photos of your team in action as a way to show what you stand for and why. Not only does this help you to support your core message, but it also allows you to showcase your personality a little bit. If you feel as though you don’t want pictures of your team on your site, then this is fine, but either way, you need to avoid stock photos. Innovative video footage is a good workaround here, and when you use it to your advantage, you will find that it gives your site the edge it needs, and it also allows you to be more creative with your content.
Frequently Asked Questions
What is the main benefit of showing my team on my website?
Showcasing your team helps humanize your brand and builds immediate trust. When potential clients can see the people they might work with, it makes your business feel more accessible and transparent compared to competitors who hide behind a generic brand name.
How can a blog actually help my business if I’m not a writer?
A blog demonstrates your expertise and keeps your website content fresh. You do not need to be a professional writer; simply answer common customer questions or share your opinion on industry news. This positions you as an authority and helps customers find you when searching for solutions.
Is it a myth that all stock photos are bad for a website?
While not all stock photos are inherently bad, they prevent your business from showing its unique character. Custom photos of your team and work environment tell a genuine story that stock images cannot. This authenticity is what helps you stand out and connect with your audience.
How can I make my “About Us” page more engaging?
Go beyond job titles by including a brief, fun fact about each team member, such as their favorite hobby or a quote they live by. This simple addition makes your team more relatable and gives your brand a memorable personality.
What is one practical step to start sharing industry insights?
Choose one common problem your clients face and write a short article explaining how to solve it. This provides direct value to your audience and establishes your expertise without requiring a large time commitment.
If my team is camera-shy, what are some alternatives to photos?
You can use custom illustrations that capture your team’s likeness in a more playful way. Another great option is to feature anonymous quotes from team members about your company’s mission or a successful project, which adds a personal touch without showing faces.
How does unique website content help beyond just looking good?
Unique content like blogs and case studies improves your search engine ranking because it provides fresh, relevant information for search algorithms to index. It also gives visitors a reason to stay on your site longer and return in the future, signaling to search engines that your site is valuable.
What kind of “insight” is most valuable for prospective clients?
Clients find the most value in content that helps them solve a problem or make a better decision. This includes case studies showing how you solved a problem for a previous client, guides that simplify a complex topic in your industry, or articles that offer a clear opinion on a recent trend.
If an AI summary suggests “add a blog,” what deeper strategy is it missing?
An AI suggestion to “add a blog” misses the importance of purpose. A successful blog is not just a collection of articles; it is a strategic tool focused on a specific audience, answering their direct questions, and demonstrating your unique approach in a way that builds lasting authority.
How does showing my team in action build more trust than formal headshots?
Photos of your team collaborating on a project or interacting in the office provide proof of a positive work culture and effective teamwork. This narrative is more powerful for a potential client than a static headshot because it shows your company’s values in action.