How to Improve Your Twitter Presence

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On most social media platforms, users have no limit to what they can write. While Twitter doesn’t censor what you can say, they do limit how many characters you can use to say it. With only 140 characters to convey your message, you’ll have to be creative to get your point across – otherwise, you may need to find an alternative place to share it. Fortunately, there are a number of Twitter hacks you can implement into your tweets in order to get your message across loud and clear, despite the platform’s obvious limitations. 

 

Make the Most of Your Twitter Profile

Tweets are the main way Twitter users communicate with one another, but your profile should also be taken into account. When users follow you, they will see your profile, which includes your biography. In your bio, you can list your qualifications, your interests, and a link to your website. Most of your followers will see your bio at some point in time, so use it to your advantage.

 

The best way to use your bio is to show what you have to offer. Your bio is what many users will take into account before they decide to follow you, so include any information which may convince them to follow and check out your future tweets. 

 

Don’t make your bio entirely business oriented – show your personality as well. Include a joke or a tidbit about yourself in order to stand apart from the crowd. Again, you want to attract followers, so add personal flair to your Twitter bio.

 

Take Advantage of Images

You may only have 140 characters to share your message, but you can include an image with each tweet. Images are advantageous in a number of ways: 

 

  • They give you more room to share your message, as you can include text on your images.
  • Tweets with images attract more interactions than tweets with text-alone.
  • Images stand out more easily on followers’ timelines, so you can more easily catch their attention.

 

Create attractive images to share your message and help your tweets stand out. You can include images with every tweet, so use them as often as possible.

 

Collaborate with Influencers

Once you’ve established professional contacts in your field, interact with them regularly on Twitter. Influencers are professionals with a large audience, typically thousands or millions of followers. If an influencer retweets your tweets, you’ll be able to reach a much larger audience than on your own. It may take time to capture the attention of influencers, but by communicating with them regularly and sharing their content on your own timeline, you’ll eventually find them retweeting your tweets on a regular basis. The more your tweets are shared by influencers, the more quickly you’ll attract followers from your target audience.

 

Twitter is more difficult to master than Facebook or LinkedIn for many because of its strict character limitation, but don’t let that stand in the way of your Twitter presence. Well-written, interesting tweets will be better candidates for influencers to retweet, and images can help your tweets get more interaction and stand out against the competition. Combine these strategies with follower interaction, and you’ll establish a flourishing Twitter account in no time.

 

What are your Twitter strategies? How have your grown your Twitter presence? Let us know in the comments below!

 

 

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Author

Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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