How To Increase The Organic Reach Of Your Shopify Store With Essay Writing

Owning a Shopify store can be a great way of putting out your products for people to buy. However, your shop needs to rank highly for customers to see it. You will need organic traffic to flow to your website to achieve better store visibility.

Generating organic reach requires SEO (search engine optimized) content. In addition, essay writing techniques can also increase traffic to your platform. Keep reading this article to learn more about amplifying your Shopify store’s organic reach with essay writing.

Using a Blog to Generate Organic Traffic

Blog writing is a lot like essay writing. As such, you are an excellent essayist who will help you create better posts. It can give you the skills to convince customers to buy from you.

To influence people’s decision-making, you should develop a blog attached to your Shopify shop. The articles you upload on this platform will help clients on their purchase journey. In addition, you will want to develop different content types using your essay writing skills. Remember, the more helpful content you put out to clients, the more likely you will generate viable leads. Likewise, many customers are looking for credible information to help them solve different problems.

To put essay writing skills to good use, the posts you develop should present solutions to three common problems. Firstly, an article should articulate issues commonly experienced by customers on a particular topic. Secondly, the post should provide different ways of solving one or more problems. Finally, it would be best to highlight why your product is the best solution among the possible approaches.

Content Structure

A standard essay must have a definite structure. This structure allows you to present information logically. In the same manner, all your posts should be organized using the essay format, which includes the following:

  • A title;
  • An introduction;
  • A body;
  • A conclusion.

Title

The title of your article tells your audience what the content is about. Therefore, you must ensure the label corresponds with the post. By extension, you should avoid creating clickbait titles. If you choose to make clickbait titles, ensure the content lives up to expectations.

Introduction

After the title, the introduction section will require your attention. The introduction of your essay can make or break your post. Thus, it would be best if you creatively introduced what you want to present. A good way of creating an introduction is to give the things you want to discuss. You are doing this to tell your readers what to expect from you.

Body

The body of your writing should provide details about a topic. For example, if you are trying to highlight solutions to a problem, you should first articulate said problem. Next, you should present different solutions to it. You must divide your essay into paragraphs for your message to be easy to understand and follow. Ideally, each section should state an answer. Alternatively, you may use subheadings to separate your thoughts. It is always a good idea to include your product or services as a solution to the problem. In addition, you will need to use appropriate anchors and links to your Shopify store to get the best result.

Conclusion

The conclusion is the last section of your writing. This part should be decisive. Hence, it must highlight what works best. For best results, you should present your product as the best solution. However, you do not need to include any links in this section.

Structuring a  paper properly can be challenging. Students with different education levels will eventually require help with assignments. When this happens, learners can choose the best homework services. With expert help, each student can learn how to structure their essays.

Keyword Placement

Although blog writing is similar to essay writing, there are other things you will need to consider too. You will want to make good use of SEO techniques and keyword placement. In particular, knowledge about proper keyword placement will help you effectively embed keywords and phrases in different sections of your article. By doing this, you can develop posts that rank higher on search engines. As a result, your articles push more traffic to your Shopify store. However, it is crucial to avoid keyword stuffing. Placing keyword phrases too close to each other and in irrelevant locations will negatively impact the ranking of your post.

Plan Out Content and Keywords

Before you develop appropriate keywords and phrases, you should have a pool of topics. The titles you stockpile will determine the keywords you find during keyword research. Additionally, the tags you select must cover the most crucial aspects of your business. Doing this ensures you develop essays that speak to customers while pointing out the products or services on your Shopify store.

Understanding Topic Cluster

The topic cluster is a set of various pieces of content that discuss the same topic. You can discuss the essential products or services you sell in your articles. While creating other articles, you must ensure you interlink your newer posts with the central cluster of articles you have already posted. Interlinking your articles helps develop a relationship between all the information and the products in your shop.

Also, when multiple pages point to a particular page, that page stands out and becomes more essential. As such, you should try pointing to as many pages as possible in your topic cluster. Your ability to do this will drive organic traffic to these pages and translate to more leads and conversions for your business. Ultimately, effectively interlinking general essays with a topic cluster can significantly improve the organic reach of your Shopify store.

Developing Topic Cluster with Primary Keyword Topics

It’s clear how crucial the topic cluster is. Now, you will learn how to develop a topic cluster with your primary keywords. The first step you need to take is to list out all the primary keywords. The nature of your list will depend on the products you sell. Therefore, running a shop that sells multiple products or services will require you to generate different key categories. You must present the primary keywords for each type based on smaller focused keywords and phrases.

Curating Topics

After breaking down the topic cluster, the next thing is to curate topics. To successfully achieve this, you will want to do the following.

  • Identify and itemize common problems clients face.
  • Do the same with the solutions to common problems.
  • Highlight why your product or service is the best solution.
  • List and answer frequently asked questions.

You will need to identify and appropriately use long-tail key phrases. An example of such a keyword is “how to prevent dry hands.” The beauty of using such keywords is that it answers specific questions. Also, it generates organic traffic from individuals more likely to buy your product, as it matches their exact request.

Know Your Competitors

As a business owner, you directly compete with multiple other shops. Also, you are competing for visibility via keywords. Therefore, you will not want to use keywords with too much competition unless you have to. It is better to use general keywords in your niche sparingly and rely more on long-tail keywords specific to your product. It may result in lower visibility but better conversions. There are multiple platforms you may use to gauge the competition. Some of the more popular websites include SEMRush and Ahrefs.

Create Better Content

When you understand the competition, the natural thing you will want to do is create better content. Concentrating on quality content development will help you gather more backlinks from other writers. In turn, it should help you rank higher on search engines. Additionally, you will be able to build brand recognition and company trust. You must also ensure you adhere to the best SEO practices.

Find Topic Gaps

Before deciding on the topics to write about, searching and finding gaps in cases is beneficial. Also, you can quickly identify the keywords your competitors are ranking for and the ones you are thinking of using. Through this process, you can easily organize all your essays to cover your target keywords and those used by your rivals.

Word Count

In most cases, the word count of your articles does not affect how your content rank. However, it may highlight the details needed to rank for a particular keyword. For context, you should quickly search the keywords you intend to rank for. A glance into the high-ranking articles will tell you the word count you should aim for. For example, a keyword with high-ranking articles with multiple 1000-word articles will indicate the effort you need to put in.

Develop Beneficial Content

Using all the tactics and tools highlighted earlier is an excellent practice. However, they are only helpful when you develop valuable content. The ability to present readers with useful information solidifies your brand’s authority, credibility, and expertise. It makes your writings the go-to range for finding solutions to niche-based problems. Similarly, your audience is likelier to recommend your content to others, which can cause more leads and conversions.

To Conclude

Knowing how to write high-quality essays can help you generate organic traffic to your Shopify store. To achieve this, you must understand how to leverage the content structure of a piece when developing high-quality articles that generate leads. In addition, you must comprehend keyword placement and how to use it. Finally, you must understand the topic cluster and all the tactics and tools you can use to attract organic traffic to your Shopify store. Follow our tips, and you can expertly increase your Shopify store’s organic reach by leveraging essay writing techniques.

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Author

Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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