How To Increase Your Average Order Value: Secrets From The Masterminds at DBNY


Porto’s Bakery, a family-run, LA-based business, has been around for 44 years.

And when they changed their minimum order value, the amount customers are required to have in their carts before checking out, from $15 to $30, AOV quadrupled.

And it has stayed that way through massive scaling.

Now they’re a Cinderella story, but these are exactly the kinds of projects they work on day in and day out at DBNY.

Here are the AOV secrets they’ve learned along the way.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

We’re launching The Ecommerce Marketing Handbook on 10/6. Join the 1,000+ other ecommerce founders to be the first to know when it’s available.

On this episode, you’ll learn:

  • How one brand quadrupled AOV.
  • The (almost) surefire way to increase AOV.
  • 2 brands with 🔥 bundling strategies.
  • The math you need to know cold before testing new offers.

What to listen for:

  • [3:09] What is AOV and why is it so important to growth?
  • [4:46] How to balance discounting with a consistent AOV.
  • [9:59] Go-to plays to increase AOV?
  • [15:43] AOV success stories.
  • [21:33] Why a dollar amount discount might perform better than a percentage off.
  • [32:07] Why bundling can have such an impact on AOV.
  • [40:03] How Privy can help you increase AOV.

This article originally appeared in the Privy blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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