When Lisa Mattam came home to find her daughter had slathered skincare products all over her face, her first thought was, “Oh no – what are those chemicals doing to her?” And that’s when she realized it was time for a change.
So she created her own skincare brand, Sahajan.
And she tells that story everywhere.
On the homepage of her website, on this episode of the podcast, whenever she speaks at events, because she knows it resonates with her customers.
And oftentimes is the reason many of them become customers in the first place.
That’s why telling your story and building relationships with your customers is so important.
You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.
On this episode, you’ll learn:
What to listen for:
Links to love👇👇
This article originally appeared in the Privy blog and has been published here with permission.