Buyers of all sorts respond more positively to personalized online shopping experiences.
Implementing these personalized experiences on-site or in your marketing strongly affects revenue. As a merchant, you need to personalize customer engagement and there are advanced solutions out there that can help you. For example, data collected from AI can be used to serve up personalized product recommendations or to improve customer service. However, collecting data this way can be expensive and time-consuming and it’s likely not a natural part of your day-to-day operations.
The good news is that advanced solutions aren’t the only answer. As the study showed, even basic personalization tweaks can yield a 10% uplift in revenue. With the right loyalty platform provider, collecting data and using it to deliver custom experiences is easy. In return for points and rewards, members of your loyalty program give you data and insights you can easily use in your day-to-day operations and marketing. But just using it ad hoc isn’t enough.
To increase engagement you need to personalize customer experiences in real-time and at the right moment. Making sure your tech stack seamlessly integrates and works together is vital to achieving this.
Let’s see how your loyalty program could help you personalize customer experience.
1. Build and increase your marketable database
Having an engaged and marketable database is very important for your email and SMS marketing. Our integrations with Klaviyo and Attentive let you incentivize customers to opt-in to channels such as email and SMS using loyalty points. These integrations also make sure you remain compliant with data privacy and regulatory requirements.
See how you can reward customers for signing up to your newsletter/mailing list and SMS marketing opt-ins.
2. Personalize customer communication with loyalty data and communicate at the right time
Emails and SMS alerts that show rewards available, points earned, and bonus points for birthdays or special events will increase metrics like open rates, click-throughs, and visits to your store site.
Take a look at how Kinga Dow Productions worked with MoxieLash to include loyalty components into customer emails both for members and non-members.
Automate this marketing with event triggers that send an email or SMS message at the right time. For example, when a customer has just moved up a tier, the message can inform them, explain the tier-specific benefits and rewards they’ve unlocked, and how to use them.
3. Enhance SEO and UGC content
Reviews and fresh user-generated content can boost your organic search results. They help with conversion too: 72% of consumers only take action after reading a positive review. Meanwhile, 90% of consumers read reviews before visiting a business and 31% of customers are likely to spend more on a business with excellent reviews.
The more reviews you have and the quicker you get them, especially when launching a new range or collection of products, the more unique content that Google can track and index. This supports your SEO strategy and helps you drive greater return on investment from it.
Using a loyalty program you can reward your customers for leaving reviews as well as improving the quality of reviews by awarding additional points for including a photo, video, or profile photo.
Connect your reviews and ESP/SMS marketing platforms in order to easily remind loyal customers to leave a review, then use loyalty points to encourage them to do so. For example, by integrating Okendo, Klaviyo, and Attentive with LoyaltyLion, you can ensure that when a customer has completed a purchase an automated “Earn points for leaving a review” email or SMS message is sent to your customer.
Personzalize, personalize, peronalize
Personalized customer experiences increase open rates and click-throughs. However, it doesn’t have to be a complicated and expensive solution. A loyalty program is a simple and effective way to collect customer data and integration with your tech stack will allow you to automate the use of this data in your business as usual activities.
Check out our best-in-class integrations today and speak to a Loyalty Consultant to understand how our integrations will increase customer engagement.
About the author
Thuan Bui
Thuan is a Product Marketing Manager at LoyaltyLion. He has worked for global brands leading and executing product management, product marketing, service marketing and portfolio marketing strategies across both B2B and B2C markets. At LoyaltyLion, Thuan manages our product marketing strategy, to make sure our readers are kept informed and learn to get the best out of our new and existing platform capabilities.
