But the good news for Wix users is that you can fight back by embedding Wix popups that capture customer data early in the buying journey. Popups are designed with one goal in mind – to get customer data, like emails and phone numbers, as quickly as possible so that even if someone leaves your site without making a purchase, you can follow up and try to encourage a purchase, or just stay focused on building that relationship over time.
So if you’re waiting until checkout to capture emails, today is the day to change that.
Well-designed popups that feel native to your store can help you grow your email and SMS lists, alleviate cart abandonment issues, and increase your overall revenue and website conversions. Check out these best practices for adding popups to your Wix store.
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While popups get a bad rap, when you use them correctly, they drive serious results.
Privy customers who use our high-converting popup templates have boosted their conversion rate by 20%, and for every email address merchants capture using Privy, they see an average of $33 in sales. But too many popups can hurt your overall user experience, so it’s important to be strategic with them so your customers are intrigued, not annoyed. The basic best practices for creating popups that increase conversions are:
Now that you understand how popups can help you, you need to know how to implement them on your Wix site. Wix popups are available through the Wix.com interface. The process is relatively straightforward and can be used to trigger either cart abandonment emails or newsletter subscriptions.
To add a popup message within the Wix interface, use their built-in lightbox tool, which you can find in their default editor.
If your goal is to increase email newsletter subscribers as part of your email marketing campaigns, you’ll follow the same steps as a popup message, except instead of clicking “promotion,” choose “subscribe” and set up your triggers accordingly.
Note that on Wix, popups are automatically set up to display once per site visitor and typically won’t appear again unless you go into settings and adjust that manually.
Installing Privy on your Wix site is incredibly simple. And this step-by-step tutorial will show you exactly what you need to do to get your popups up and running.
Privy offers several high-converting popup templates that you can easily customize with your brand’s logo, images, web design, and tone. You can also use your popups as part of a larger campaign that may include free shipping bars, email marketing, and more (all of which Privy can help with, btw).
With the ability to customize and track analytics in one place, Privy offers Wix store owners convenience and efficiency.
First, make sure your online store is correctly connected to Privy in the Wix editor. Once you’re logged in, go to “Convert,” then to “All Campaigns.” Here, you’ll see a “Launch my first popup” button.
Privy’s campaign designer offers several options that you can customize to your brand specifications, including logo, colors, and product photos. Within the campaign designer, in addition to popups, you can also create:
Next, choose the timing of your popup. For example, you may want a welcome popup that appears when the customer lands on your page or one that appears after they’ve been on the site for a certain amount of time.
You can also use triggers like cart value greater than $0 or a first-time page visitor. After you make those choices, click publish and your popup will be ready to go.
If you aren’t using popups on your Wix site, you’re missing out on revenue every single day. Make sure you’re using popups effectively by setting clear goals and monitoring performance with a tool like Privy.
Using popups with Privy is a breeze. And we offer scalable pricing to grow with your business. Consider the possibilities that popups can bring to your Wix store and how engaging popups can become a valued part of your marketing strategy to increase conversions, revenue, and email subscribers.
Let’s start with the bad news. You could be losing almost 90 percent of your ecommerce store’s orders to cart abandonment, according to Statista.
How popups help boost conversion rate
Wix popups FAQs
How to add a popup message on Wix
How to add a subscribe popup on Wix
Why you should integrate Privy with your Wix store
How to create Wix popups with Privy
Once your campaign is designed, choose the data fields you want to capture, such as name and email address. If you’re offering a discount, you’ll then link the popup to a coupon, such as a 15% off discount.
Types of Wix popups you can make with Privy
There are several different types of popups that e-commerce stores leverage to try to capture leads and boost sales and conversion rates. Some of the types that Wix store owners can use with Privy include:
Don’t leave potential profits sitting in a virtual shopping cart
Topics: Website Conversion
