Ready to learn how to make stickers that’ll cling to your customers’ hearts?
From vibrant designs to selecting the right materials, this article is your guide to turning these sticky little pieces of art into a consistent cash flow.
Keep reading to learn how to make stickers to sell with Print on Demand (POD) and enter the sticker market one adhesive masterpiece at a time.
Disclaimer: This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.
Before you start designing and selling stickers, you need to get to know the market and your customers. Doing this research will help you know exactly what stickers to sell, how to sell them, and what you can do better than other sticker sellers.
Target a niche. Instead of selling to everyone, identify a specific group, like cheese aficionados or vintage car fans. This lets you design stickers for a focused audience, increasing your sales success.
Imagine your ideal customer – who are they? What are their interests? What kind of stickers would they love?
Understanding your niche helps you attract the right customers to your sticker business.
There are tons of sticker shops, but you only need to look at a few leading players to get a good sense of the market.
Analyze other sticker makers, such as Sticker Ninja, to gain valuable insights into the existing offers within your chosen niche. Check their products, designs, marketing methods, prices, and other business aspects.
Go through sticker business reviews and browse related social media pages and forums to get an accurate picture of what customers want.
Pinpoint market gaps and new product demands, then create unique stickers to fill those needs.
Making well-defined buyer personas is a tried-and-tested strategy for helping you understand your customers and the specific stickers they need daily.
Once you have a target audience in mind, making sticker designs for your online shop becomes much easier.
Try these design methods:
It’s time to pick which sticker types to sell online.
Pay attention to different cuts, finishes, and sticker materials. Stickers come in various shapes, sizes, and types, influencing their appearance and function.
Before you start sticker printing, choose between two main types of sticker cuts.
This type offers a partial cut through the top sticker layer, leaving the backing intact. It provides an easy and smooth peel but less precise edges.
Kiss-cut stickers are high-quality but less durable than die-cuts. They work best on smooth surfaces like paper and glass.
They’re also much easier to produce, making them more affordable.
We offer four sticker dimensions, ranging from 2″ × 2″ to 6″ × 6″, but if you’re looking for different shapes and bigger sizes, go for kiss-cut vinyl decals, which come in a variety of 3″ × 4″ to 8″ × 10″.
These durable vinyl stickers are fully cut into the shape of your sticker designs. This cut gives them precise edges but makes them harder to peel.
Die-cut stickers are high-quality and durable. They work great on both smooth and textured surfaces – they’ll stick to practically anything.
These stickers cost more than kiss-cut stickers because they require more precision.
We offer standard die-cut stickers in five sizes, ranging from 2″ × 2″ to6″ × 6″.
It’s defined by a smooth surface that shows minimal light reflection. Matte stickers are usually made from vinyl sticker paper with a UV-protective laminate coating and a waterproof adhesive.
Check out our round vinyl stickers and bumper stickers for durable indoor and outdoor use.
Round vinyl stickers are available in five sizes ranging from 2″ × 2″to 6″ × 6″, while bumper stickers come in three sizes – 7.5″ × 3.75″ to 15″ × 3.75″.
This sticker finish is characterized by a smooth and shiny surface that reflects a significant amount of light. Stickers with a gloss finish are usually made from water-resistant, self-adhesive vinyl paper.
Printify lets you add your vibrant designs to outdoor stickers with a die-cut, round, or square transparent background.
There are five sizes, starting at 2″ × 2″ and going up to 6″ × 6″.
These are reusable adhesive decorations designed to stick to walls.
Check out our Wall Decals, which are made from 100% woven polyester and come in six sizes, from 18″ × 12″ to 24″ × 36″.
These wall stickers are a great alternative or addition to wallpaper and painted walls.
Holographic stickers are printed on sticker paper with a captivating 3D rainbow effect that changes when you look at them from different angles.
Our die-cut holographic stickers are made from premium printable vinyl to last over five years in all weather conditions.
They’re available in five sizes, ranging from 2″ × 2″ to 6″ × 6″.
It’s just what it sounds like – these custom vinyl stickers are printed on a single sheet, allowing you to create thematic design packs for any occasion or interest.
Vinyl sticker sheets on Printify are available with white, holographic, or transparent coating in two sizes – 6″ × 4″and 11″ × 8.5″.
These stickers sell very well if you stick with a theme. Planner stickers, for example, are usually sold in sheets and are super popular for those who like to stay organized.
Easily add 5-sheet or 10-sheet sticker packs to your online store with Printify.
Once you’ve found the physical stickers you want to sell and the people you’ll sell them to, it’s finally time to start creating and selling. Choose where to sell stickers based on your business goals and target customers.
Wondering how to sell stickers online successfully? Marketing plays an important role in making and selling stickers.
Include these tactics in your marketing strategy:
If you get stickers printed with Printify, you won’t need to buy adhesive sticker paper from craft or office supply stores or acquire an expensive printing machine to make stickers at home.
Follow a few easy steps to join the ranks of other successful sticker sellers in just a few minutes.
Sign up with Printify for free to access many high-quality stickers at the best prices and start creating, ordering, and selling stickers online.
Browse our Product Catalog to find the best stickers for your online store.
Custom stickers come in many sticker paper backings, cuts, and designs perfect for any occasion.
Upload or create new designs with our free Product Creator.
Make stickers with free, high-quality graphics and design tools. Scale, layer, shape, and adjust your sticker art to create quality prints and easily outshine other sticker shops.
Start selling stickers on Etsy, eBay, Shopify, and other popular eCommerce sales channels through our seamless integrations. Integrating with Printify makes the order fulfillment process seamless so you can focus on marketing and designing.
Get the word out about your sticker business by creating social media content, working with influencers, and bringing finished stickers to public spaces and high-traffic areas.
Follow these and other print-on-demand marketing tips shared through our merchant Success Stories.
Creating and selling your own stickers is exciting, but printing stickers at home is time-consuming and costly. You have to buy a printer, cutting machine, ink, and other expensive equipment.
POD services like Printify offer a cost-effective alternative. They handle logistics and worldwide shipping while providing high-quality stickers. This lets you focus on creativity and business growth without worrying about expenses and time spent on printing and packaging.
POD lets you:
Have you made it this far but still need a little spark of creativity? We’ve got you covered!
We put together a few sticker design ideas for inspiration. Everything looks good on a sticker, from animals and food to tropical patterns and more.
Capture the nostalgia of times long past with retro cars, classic typewriters, vintage cameras, and a strawberry milkshake or two.
Enhance the vibe by going with a matte or holographic sticker finish.
Print stickers to celebrate creativity and artistic expression, creating enchanting pieces of art that transport viewers into a completely different world.
Reinterpret your favorite artworks or make something entirely new – the sticker is your canvas.
Stickers are a great way to showcase powerful slogans, meaningful symbols, and engaging visuals. It’s an unmatched way to raise awareness about various causes across the political spectrum.
From Pride Month to the climate crisis, choose what matters most and start printing stickers to spread the word.
From custom names in different fonts and colors to some more individual designs, sticker personalization might be the best choice for you to successfully sell stickers online.
Use our AI Image Generator to print unique sticker designs your customers won’t find anywhere else.
Choose a style, describe your idea, and select any of the generated images to add to your stickers.
Check out our blog for the best sticker design ideas, suggestions, and expert tips on making stickers and starting your own sticker shop.
To print stickers at home, you’ll need a sticker printer, a cutting machine, and adhesive paper suitable for your printer. Some tasks, like cutting stickers, may be challenging and time-consuming, so you may want to outsource some steps to a sticker printing service.
If doing everything by hand at home isn’t your thing, use POD to start your own sticker business without the hassles of production and order fulfillment.
Select a sticker type, upload and adjust your design, and start selling custom stickers in just a few clicks. Once a customer orders one sticker or more, the POD provider will print and ship it.
Selling stickers is extremely profitable. The die-cut vinyl sticker market alone is estimated to reach a value of $191.1 million by 2028.
However, if you decide to go the homemade route and print stickers yourself, you’ll need to buy a printing and cutting machine along with other equipment. This results in much higher operational costs than when using a POD service like Printify and can eat into your profits quite a bit. Selling stickers with POD is definitely the more profitable route.
We recommend a minimum profit margin of 30-40% on each sticker or sticker sheet, but be sure to make adjustments as you see fit. For example, if you have an Etsy store, your margins will differ from a standalone website on WooCommerce since Etsy has several fees.
Tip: Follow our tips to find the best pricing strategy for your store and learn how to price stickers for a profit.
Stay updated with the latest design trends, gather feedback from your target audience, and continuously evolve your stickers to meet your customers’ changing preferences.
Use our Product Creator to easily make stickers and product mockups and access free graphics, design tools, and even an AI Image Generator.
With these insights into different sticker types and the advantages of POD, you’ll be ready to create your own stickers and sell them both offline and online.
Reach customers using popular eCommerce platforms, marketplaces, social media, or your own website. Unleash your creativity with Printify, where making, selling, and shipping stickers is easy!
