Some of the most successful businesses in the world have secured their place because they made a point of catering for the whole family.
Companies that understand parents want to shop, spend money, and get some downtime are much more likely to see a lot of spend.
Think about companies like Ikea, for example. While they serve great food and are a furniture store, they have things like Smoland, where the children of shopping parents can go and play for a while. Their store is also filled with other fun stuff for children to do.
Restaurant chains that want parents to eat in peace often have a recreational playground, like those from https://www.generalrecreationinc.com/commercial-play-equipment/ where children can play while adults can enjoy a warm drink and some conversation.
So, what can you do to make your business more child-friendly?
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Yes! There is almost nothing that says ‘family-friendly’ like a play area. It almost doesn’t matter what type of store you have because you can guarantee that people who arrive with children can spend more and shop for longer if the little ones are occupied.
Shopping distraction-free, knowing their children are nearby and in a safe place can make a world of difference.
The Dutch supermarket chain Albert Heijn has a range of screens at small child height, complete with tiny seats for children to sit on while their parents are shopping. Not to mention, they often have a coffee machine and mini shopping carts.
Because if you care for the children, the parents are free to get everything they were looking for – and when people are in a good mood, they tend to buy a little extra too.
In the last few years, there has been an increase in different shopping times for different groups of people. Each of the allotted time slots caters to that group in the best way possible, and if you have the means to dedicate a range of time slots for older people and those who need to shop in a quiet way, then it could be a great idea to have a set time for parents with children in certain age groups.
It means there will be no other shoppers who might not have the patience to shop with younger children.
If your budget allows, consider setting up a childcare corner during specific hours, in compliance with Eikoh EYLF guidelines, to accommodate a small number of children at a time.
Observing what happens in other stores can be a good idea to ensure that you care for the customer. Look at the struggles of parents or those caring for children, and see what solutions you can implement in your business. Being family-friendly can go a long way to making sure that you are successful, along with these tips: Bringing Retail Success To The Fore.