Ecommerce product pages are the most important part of your online store. You show off your products in a compelling way on these pages and convince customers to buy.
Optimizing your ecommerce product page for SEO will make sure that you rank higher and generate the highest traffic from search engines.
Here are the best ways to optimize your ecommerce product pages for SEO.
Find keywords with good search volume
The most important thing to consider when creating a product page is how your product will be relevant to the people searching for it. Relevant keywords that have high search volume are more likely to get people clicking on your website in the SERP.
This is why it is important that you choose keywords with high search volume and low competition and put them in your meta description and title tags, as well as use them in the description of your content. (If you’re dealing with large volumes of product content, you can store optimized versions of ecommerce data in a PIM tool, avoiding spreadsheets and keeping everything in one central location.)
Optimize images with alt text
Images are an important component of your eCommerce product page. They help customers visualize and understand your products and provide them with information before purchasing.
However, sometimes people don’t view an image because they have some sort of disability that prevents them from seeing it properly or in high quality. In these cases, you should use alt text to describe what the image is showing instead of using the default text that comes along with each image.
The alt-text should be descriptive and helpful to your customers. It should also describe what the image shows, such as what color a shirt is or what type of shoes they are. Most importantly your alt texts should contain relevant keywords for better visibility of your images on search engines. You can use the primary keyword in some images while for the rest, you can add secondary keywords. But don’t just stuff these keywords. Weave them in along with the description of the image.
Build quality backlinks
Building backlinks from high-authority websites is necessary to boost authority for your eCommerce product pages.
Backlinks are a factor that Google’s algorithm takes into consideration while ranking pages. Simply put, if you want people to find your ecommerce website, you have to build quality backlinks to it.
But don’t just build links from any site with high authority. Instead, take in other factors such as website traffic and relevance. If you have more links from more relevant websites it will have a stronger positive impact on your rankings. The best strategy for finding backlinks is to just analyze your competitors’ websites, see who links to them, and contact these websites and ask them to link to you.
Improve website loading time
It is important to make sure that the product pages on your online store load quickly. This is because a slow loading time can negatively impact conversion rates and customer satisfaction.
Website loading time is also one of the factors that determine how well a website ranks in search engine results.
Metadata is the information that is used to describe or identify a digital resource. Metadata can be used for many purposes, such as providing search engines with relevant keywords, so they can categorize web pages, or in ecommerce to provide product information like name, size, and description.
Product metadata is one of the most important elements of an ecommerce site’s SEO as It helps customers find what they are looking for. Metadata also helps search engines index your website and rank it higher in search engine results pages (SERPs).
There are many ways to add metadata to your product pages. You can add it in the form of keyword-based tags, titles, and descriptions when you upload your products on the website, or you can add it to the backend of your ecommerce platform using a simple search and replace function. Most ecommerce platforms make it easy to add it without having to mess around with code or HTML.
Optimize for mobile viewers
With the rise of mobile usage, it’s time to optimize product pages for mobile viewers as well.
Mobile optimization is a must for an eCommerce store because more and more people are browsing products on their smartphones and tablets.
People who shop on mobile devices spend more than those who shop on desktop devices. This is one of the reasons why it is a ranking factor that the algorithm takes into consideration.
The key to a successful mobile-optimized eCommerce website is to make it easy to use from any device, anywhere at any time.
This can be done by making sure that all of your content is accessible from a single page and by choosing a responsive design layout for your site.
Let people leave reviews
Reviews are one of the most important factors in influencing purchase decisions. They provide a sense of trustworthiness and help customers make informed decisions while buying products online.
They also increase the content on product pages, which is vital in improving the ranking on Google (SERP). As Google loves fresh content, every review you get can boost rankings!
Create short URLs
Keywords in the URL tell Google what the page contains. This is why you should optimize your URLs with the primary keyword you want to rank for. Don’t just go with the URLs that your CMS (content management system) automatically generates for you. They tend to contain irrelevant words that could be detrimental to how your page performs.
Product pages are an important component of your ecommerce store. You should optimize them for both SEO and conversion. When you optimize them for SEO, you will generate more traffic. And CRO (conversion rate optimization) will help you generate more sales. Therefore, keep both in mind while creating your page.