Ecommerce product pages are the most important part of your online store. You show off your products in a compelling way on these pages and convince customers to buy.
Optimizing your ecommerce product page for SEO will ensure that you rank higher and generate the most increased traffic from search engines.
Here are the best ways to optimize your ecommerce product pages for SEO.
Find keywords with good search volume
When creating a product page, the most important thing to consider is how your product will be relevant to the people searching for it. Relevant keywords with high search volume are more likely to get people clicking on your website in the SERP.
This is why it is essential that you choose keywords with high search volume and low competition and put them in your meta description and title tags, as well as use them in the description of your content. (If you’re dealing with large volumes of product content, you can store optimized versions of ecommerce data in a PIM tool, avoiding spreadsheets and keeping everything in one central location.)
Optimize images with alt text
Images are an important component of your eCommerce product page. They help customers visualize and understand your products and provide information before purchasing.
However, sometimes people don’t view an image because they have a disability that prevents them from seeing it correctly or in high quality. In these cases, you should use alt text to describe what the image shows instead of using the default text that comes along with each image.
The alt-text should be descriptive and helpful to your customers. It should also describe what the image shows, such as what color a shirt is or what type of shoes they are. Most importantly, your alt texts should contain relevant keywords for better visibility of your images on search engines. You can use the primary keyword in some pictures and add secondary keywords for the rest. But don’t just stuff these keywords. Weave them in along with the description of the image.
Build quality backlinks
Building backlinks from high-authority websites is necessary to boost authority for your eCommerce product pages.
Backlinks are a factor that Google’s algorithm considers while ranking pages. Simply put, if you want people to find your ecommerce website, you must build quality backlinks to it.
But don’t just build links from any site with high authority. Instead, take in other factors such as website traffic and relevance. If you have more links from more relevant websites, it will have a more substantial positive impact on your rankings. The best strategy for finding backlinks is to analyze your competitors’ websites, see who links to them, and contact these websites and ask them to link to you.
Improve website loading time
It is vital to ensure that your online store’s product pages load quickly. A slow loading time can negatively impact conversion rates and customer satisfaction.
Website loading time is also one factor determining how well a website ranks in search engine results.
Metadata is the information used to describe or identify a digital resource. Metadata can be used for many purposes, such as providing search engines with relevant keywords to categorize web pages or in ecommerce to provide product information like name, size, and description.
Product metadata is one of the most important elements of an ecommerce site’s SEO, as It helps customers find what they are looking for. Metadata also helps search engines index your website and rank it higher in search engine results pages (SERPs).
There are many ways to add metadata to your product pages. You can add it in the form of keyword-based tags, titles, and descriptions when you upload your products on the website, or you can add it to the backend of your ecommerce platform using a simple search and replace function. Most ecommerce platforms make it easy to add it without having to mess around with code or HTML.
Optimize for mobile viewers
With the rise of mobile usage, optimizing product pages for mobile viewers is time.
Mobile optimization is a must for an eCommerce store because more and more people are browsing products on their smartphones and tablets.
People who shop on mobile devices spend more than those who shop on desktop devices. This is one of the reasons why it is a ranking factor that the algorithm takes into consideration.
The key to a successful mobile-optimized eCommerce website is to make it easy to use from any device, anywhere, at any time.
This can be done by ensuring that all of your content is accessible from a single page and choosing a responsive design layout for your site.
Let people leave reviews
Reviews are one of the most critical factors in influencing purchase decisions. They provide a sense of trustworthiness and help customers make informed decisions while buying products online.
They also increase the content on product pages, which is vital in improving the ranking on Google (SERP). As Google loves fresh content, every review you get can boost rankings!
Create short URLs
Keywords in the URL tell Google what the page contains. This is why you should optimize your URLs with the primary keyword you want to rank for. Don’t just go with the URLs that your CMS (content management system) automatically generates for you. They tend to contain irrelevant words that could affect how your page performs.
Product pages are an essential component of your ecommerce store. It would help if you optimized them for both SEO and conversion. When you optimize them for SEO, you will generate more traffic. And CRO (conversion rate optimization) will help you generate more sales. Therefore, keep both in mind while creating your page.