It’s been a fascinating year for fashion and apparel brands in eCommerce. Many brick-and-mortar brands have had to shift to or double down on online shopping, and online-only brands have had to face increased competition. Not to mention the fact that what shoppers are buying has changed — goodbye, workwear; hello, athleisure.
And now, as the pandemic wanes, shoppers are planning on making up for lost time, in retail especially. According to a survey done by Yotpo, 79% of Americans are saying they are now planning to shop more in the coming months. Not everyone will be shopping in person, though, as 37% say they plan to stick to shopping online, and 53% plan to do a mix of online and in-store shopping in the next year. That’s why it’s more important than ever for brands to ensure their online shopping experience is seamless, and that they’re prepared for the return of shoppers.
With this influx of shopping, many fashion brands will also acquire new customers for growth …
This story continues at Yotpo