It’s been your dream to own a profitable Shopify eCommerce store, and you’ve finally gotten your shop up and running – now it’s time to sit and wait as you watch customers flood your store with orders and requests… right?
How to Promote Your Shopify Store
When it comes to eCommerce, the “if you build it, they will come” attitude doesn’t always pan out as you might expect. Finding customers, converting visitors into leads, and making sales requires substantial effort on your part as the store owner. If you want to make a profit from your online store, you’ll need to effectively promote your shop through a number of methods:
Design a Unique Shopping Experience
According to a recent study, roughly 9 out of 10 online shoppers will leave a site within seconds because they don’t enjoy the appearance and navigation of the store. You may sell phenomenal products at competitive prices, but you won’t attract paying customers with a poorly designed store.
Invest in a professional web designer with experience designing eCommerce stores in order to persuade your store visitors to further navigate your site after they’ve arrived. An excellent store design can do more for your business than almost any other factor, thanks to its importance in the eyes of your shopper.
Use a Re-Targeting Tracker
Have you ever been browsing the web, only to see advertisements for the websites and stores you visited on your Facebook page? This process works using retargeting trackers, which track your site visitor’s Facebook information, allowing you to post targeted ads on their timeline according to their previous interests.
Retargeting trackers have a lot to offer businesses of all sizes. If your store is still small, you can establish early customers by promoting their products on interest on Facebook. When your store begins to grow, the re-targeting trackers will help you maintain steady business and establish long-term customers.
Make the Most of Social Media Customer Service
Over the past several years, customer service has migrated from phones and emails to social media. According to a recent study, roughly 71 percent of online shoppers had a more favorable opinion of a company after having a positive encounter with them on social media.
When businesses can effectively respond to customer complaints and requests through Facebook, Twitter, and other social media sites, they establish a stronger, more optimistic relationship with their customer. Take advantage of this trend by using your social media customer service to promote your brand. The better your customer service on social media, the better your reputation will be.
Educate Your Customer on the Products You Are Selling
In the Age of Information, shoppers are very interested in understanding the products they are looking to buy before finalizing their purchase. It’s easy to research a product thoroughly before purchasing it online, making it important that you provide your shopper with accurate product information.
Include product videos, customer reviews, and detailed information about your products and brands on your site. You may also want to start a blog for your store, describing different scenarios and ways your customer can use your products. By educating your customer, you will establish trust with them, making them more likely to purchase from your store.
Use Value-Added Services to Promote Sales
Have you ever made a purchase simply because it came as part of an excellent bundle? Or maybe you bought a product you wouldn’t normally buy because it was on-sale. After you purchased a product during a great sale, did you tell your friends and family about the deal? If you’re like most shoppers, you probably get very excited when you see value-added services at your favorite stores and shops.
Value-added services can improve your sales and your store reputation vastly. Value-added services such as coupons, sales events, and bundles will convince many skeptical shoppers to commit to their purchase, making them a phenomenal way to promote your store and see an increase in business.
What methods do you use to promote your Shopify store? Let us know in the comments below!