How To Promote Your Shopify Store To Achieve Steady Traffic And Higher Sales

It’s been your dream to own a profitable Shopify eCommerce store, and you’ve finally gotten your shop up and running – now it’s time to sit and wait as you watch customers flood your store with orders and requests… right?

How to Promote Your Shopify Store

Regarding eCommerce, the “if you build it, they will come” attitude doesn’t always pan out as you might expect. As the store owner, finding customers, converting visitors into leads, and making sales require substantial effort. If you want to make a profit from your online store, you’ll need to promote your shop through several methods effectively:

Design a Unique Shopping Experience

According to a recent study, roughly 9 out of 10 online shoppers will leave a site within seconds because they don’t enjoy the appearance and navigation of the store. You may sell phenomenal products at competitive prices but won’t attract paying customers with a poorly designed store.

Invest in a professional web designer with experience designing eCommerce stores to persuade visitors to navigate your site further after arriving. An excellent store design can do more for your business than almost any other factor, thanks to its importance in your shopper's eyes.

Use a Retargeting Tracker

Have you ever been browsing the web only to see advertisements for the websites and stores you visited on your Facebook page? This process uses retargeting trackers, which track your site visitor’s Facebook information, allowing you to post targeted ads on their timeline according to their previous interests.

Retargeting trackers have a lot to offer businesses of all sizes. If your store is still small, you can establish early customers by promoting their products on interest on Facebook. When your store grows, the retargeting trackers will help you maintain steady business and develop long-term customers.

Make the Most of Social Media Customer Service

Over the past several years, customer service has migrated from phones and emails to social media. According to a recent study, roughly 71 percent of online shoppers had a more favorable opinion of a company after having a positive encounter with them on social media.

When businesses can effectively respond to customer complaints and requests through Facebook, Twitter, and other social media sites, they establish a stronger, more optimistic relationship with their customer. Take advantage of this trend by using social media customer service to promote your brand. The better your customer service on social media, the better your reputation will be.

Educate Your Customer on the Products You Are Selling

In the Age of Information, shoppers are interested in understanding the products they want before finalizing their purchase. Researching a product thoroughly before purchasing it online is easy, so you must provide your shopper with accurate product information.

Include product videos, customer reviews, and detailed information about your products and brands on your site. You may also want to start a blog for your store, describing different scenarios and ways your customer can use your products. Educating your customers will establish trust, making them more likely to purchase from your store.

Use Value-Added Services to Promote Sales

Have you ever purchased it simply because it came as part of an excellent bundle? Or maybe you bought a product you wouldn’t usually buy because it was on sale. After you purchased a product during a great sale, did you tell your friends and family about the deal? If you’re like most shoppers, you probably get very excited when you see value-added services at your favorite stores and shops.

Value-added services can improve your sales and your store reputation vastly. Value-added services such as coupons, sales events, and bundles will convince many skeptical shoppers to commit to their purchase, making them an unusual way to promote your store and see an increase in business.

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