Scaling your Shopify store is exciting yet a challenging task says expert shopify developers. As your ecommerce business begins to gain traction, it is crucial to implement Shopify growth strategies that foster business and enhance customer satisfaction.
While it may be a difficult transition period, the need to scale your ecommerce business is the outcome of good news; your online store is ready to grow!
Therefore, in this blog we are dealing with some effective Shopify Store Growth hacks that will help you scale your ecommerce business successfully.
Ways in Which Shopify Development Company Scale Your Shopify Store
Shopify stands out as a highly accessible e-commerce platform, making it simple for businesses to implement new strategies and achieve their growth objectives.
However, there are certain aspects of running a successful Shopify store that can be complex and challenging for store owners to handle on their own. This is where e-commerce businesses need to hire shopify experts.
These professionals possess the specialized skills needed to tackle intricate tasks from website performance optimization to implementation of advanced marketing activities to ensuring compliance with industry regulations.
Let’s explore some proven methods taken by expert shopify developers to effectively scale your Shopify store, one step at a time, and understand how a Shopify development company assists you in areas that may be beyond your expertise.
Website Optimization
If you want to convert your website visitors into customers then you are required to provide seamless user experience. For which a responsive website, with fast load time and easy navigation is the key. Since the proportion of online shopping is higher for mobile devices, it is crucial to get your shopify store fully optimized for mobile by a shopify development company. Similarly, simple website navigation helps customers find products easily and quickly hence, using clear categories and filters to enhance shopping experience is what expert shopify developers do. In addition to this, quality product images and good product descriptions are among the key elements of a successful shopify store. When you hire a shopify expert be rest assured that they invest in professional product photography and detailed product descriptions to help customers make easy buying decisions based on detailed information.
Performance and User Experience Analysis and Optimization
Your website is how your customer interacts with it. Providing a good user experience primarily focuses on providing fast loading websites and for good UX of the website it is pertinent to analyze and optimize the performance in all the aspects covering themes, plugins, codes etc. Shopify development company knows well the techniques to optimize site performance through minifying, bundling and deferring code. Optimizing code makes it efficient to serve your speed goals of your site during growth periods. Expert shopify developers also ensure that the need for customization and functions should not come at the expense of speed of your website hence, they choose themes and plugins cautiously.
Start Dropshipping
You might be thinking, how dropshipping is a way to scale your shopify business? Through dropshipping you can sell complementary products to customers for the existing ones provided you connect with a trustworthy supplier, thus increasing your product range. For example – If you are selling Womens clothing then you can dropship makeup and jewelry products from other suppliers. This way you widen your item category and sell more items than your competitors.
Decrease Site and Cart Abandonment
Ignoring site or cart abandonment issues is the area where most Shopify businesses leave money on the table. Potential customers are leaving to never return even after looking at your product. They add items to cart but never check out or even worse they start checkout but do not complete it, all these are the lost opportunities that an ecommerce business can capitalize on when they hire shopify expert developers. These professionals follow different ways that work quite well to recover the lost revenue. For example, around 5-6 hours after abandoning a cart, set up a series of emails offering customers a discount code or some other promotion to get them to come back and seal the deal. Similarly, they use exit intent pop-up, meant to help convert potential customers who don’t even reach checkout. These pop-up appear when the user is going to exit the page or returning to google. It offers discounts to entice customers to make a purchase.
Implement Slide Cart Drawer
Now that we are talking about cart abandonment, one effective way to reduce it is by implementing a slide cart drawer. It allows customers to view their cart without leaving the current page, providing a smooth shopping experience. It makes the cart accessible from anywhere on your website, encouraging customers to add more items as they browse, thus increasing average order value (AOV). It also allows you to customize the look and feel of the slide cart drawer to align with your brand, ensuring a cohesive shopping experience.
Focus on SEO
High SEO ranks drive more traffic to your shopify stores. Hence, it is vital to increase organic traffic to your store. For this you need to do keyword research. Identify relevant keywords and incorporate them into your meta titles, meta descriptions and meta tags. Taking measures to improve your content marketing is crucial as well. Creating valuable content such as blogs, vlogs guides help attract organic traffic and establish your brand as an authority in your niche. Increasing users’ dwell time on your store is also a shopify growth strategy that has a positive
Use Social Media Marketing
Expert shopify developers leverage social media platforms to increase traffic to your shopify website. Here is how this shopify store growth hack is put to use. Shopify experts focus on creating visually appealing content to showcase products that can engage your audience such as high-quality images, videos, and user-generated contents. To maximize reach they partner with influencers in your niche and promote products authentically. This encourages customers to share their experience on social media and this User generated content is the social proof to influence potential buyers.
Indulge in Cross selling
This technique can always help your shopify store to scale up. It allows you to sell two or more products that compliment each other while boosting sales for your shopify store. Using this shopify growth optimization technique you can broaden your customer base as customers value the bundle’s sales because it is easier on pockets than buying two items separately. Shopify development companies are experts in matching customers with items giving them an added benefit that they might not get at other stores. Extras like this go a long way in building customer loyalty and earning you more customers through referrals.
Marketing and Customer Acquisition
In order to attract more customers, increase brand awareness, boost sales and revenue, putting that extra effort on marketing and customer acquisition is the need of the hour. Let’s see how shopify growth potential is realized when you hire a shopify expert for this strategy-
- Make use of email marketing – the most effective and affordable ways to communicate with your potential and existing customers to promote products, and encourage repeat purchases.
- Using a CRM – To manage customers data and interaction with your shopify website leveraging a customer relationship management system is crucial. It allows you to segment your customers based on their purchase history, preferences and history and fine tune your marketing activities accordingly. It also assists to keep track of important metrics like Customer lifetime value (CLV) and Customer Acquisition Cost (CAC).
- Using Paid Ads – thai is an effective shopify store growth hack to reach new audiences and generate more sales and traffic. Expert shopify developers invest in paid ads to target specific customers based on their interest, demographics and online behavior to show relevant ads that match their searches.
Customer Support and loyalty Building
The best Shopify store optimization techniques is to have a customer retention strategy in place. In order to ensure that the effort put in marketing activities don’t go to waste, shopify stores must have an avant garde customer support system. For example, using multiple channels, including email, social media, chat, phone, and more to provide customer services. OR, creating a customer Account page that allows customers to manage their orders, subscriptions, preferences, etc. OR, implementing loyalty or referral programs to reward your customers. You can also use remarketing activities to attract your customers back or even collect their reviews to understand their preferences, needs or pain points. All these acts build up brand loyalty.
Key Takeaway
Scaling your Shopify store requires a strategic approach that encompasses various aspects of your business. By optimizing your website, leveraging marketing strategies, enhancing customer service, and continuously analyzing performance, you can effectively grow your ecommerce business. Implementing features like a slide cart drawer can also enhance the shopping experience and drive sales.
Remember, scaling is a journey, and with the right strategies in place, your Shopify store can thrive in the competitive ecommerce landscape. In the process, it needs proper timing and planning if you want to scale your Shopify store successfully. Thus, an expert shopify developer with their thoughtful strategy and timely evaluation, will surely get positive results for your business.
