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How To Take Your Brand Global

how-to-take-your-brand-global

Are you having a hard time falling asleep at night? 

If so, Mark Zhang, the founder of Manta Sleep has a solution: his company’s adjustable, blackout sleep masks that have turned his company into an 8-figure business.

“I had been using it (a sleep mask) for so long, I knew intuitively what to change, what to improve on, and what I wanted”, Mark, who has been a light sleeper most of his life, said. 

A Manta Sleep mask
Mark Zhang was always a light sleeper, and it took him about 30 iterations to perfect the Manta Sleep mask people know of today. Mark Zhang

But achieving success was not easy. Mark knew the sleep mask market was saturated and so, to set his company apart, he worked closely with his manufacturers to design a product that’s breathable, lightweight, and yet sturdy enough to stay on your face throughout the night. 

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He also used his previous experience selling on Amazon, coupled with the money his team collected from a crowdfunding campaign, to transition his business to Shopify. That’s when things really began to take off.

Two models wearing their Manta Sleep masks.
The Manta Sleep mask empowers light sleepers to sleep better so they can do more. Mark Zhang

Two years ago, Manta Sleep expanded into international markets by investing in TikTok and strengthening their marketing funnels, which led to 25 percent increase in revenue. 

Mark said the UK has been their best international marketplace, thanks to the diversification of his marketing channels.

Tune in to the full Shopify Masters episode to hear how Mark and the team at Manta Sleep are expanding to international markets and how you can do the same with your business.

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This originally appeared on Shopify and is made available here to cast a wider net of discovery.
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