How To Turn Confirmation Emails Into Your Superpower (And Drive Recurring Revenue)


Order confirmation emails give you information you actually want.

Yay! You ordered this new thing. But it doesn’t feel official until you get the email. 

The only problem is they’re usually not that good. You don’t get any new information. You probably get a picture of the item you purchased with an order number and your address. But you already know all those things…

This is a chance for brands to stand out. And that’s exactly what Kettle & Fire does. 

They turned confirmation emails into their superpower by teaching their customers about the product they just bought. How valuable is that?

You can tune in below👇 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

On this episode, you’ll learn:

This article originally appeared in the Privy blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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