Order confirmation emails give you information you actually want.
Yay! You ordered this new thing. But it doesn’t feel official until you get the email.
The only problem is they’re usually not that good. You don’t get any new information. You probably get a picture of the item you purchased with an order number and your address. But you already know all those things…
This is a chance for brands to stand out. And that’s exactly what Kettle & Fire does.
They turned confirmation emails into their superpower by teaching their customers about the product they just bought. How valuable is that?
You can tune in below👇 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.
On this episode, you’ll learn:
This article originally appeared in the Privy blog and has been published here with permission.