How To Use An Ecommerce Quiz To Boost Sales and Engagement Rates


Capturing the attention of your target customers can be difficult online. Although customers arrive on your site to search through your products, there are other ways you can interact with them besides an awesome product catalog.   

Quizzes are a great tool to engage with every customer. Why? Because instead of a customer looking at an endless amount of static content, quizzes give them the opportunity to engage with interactive content where they can make choices that alter their results and personalize their experiences. 

Ecommerce quizzes are extremely powerful for increasing customer engagement, but that’s not all they’re good for. Since quizzes are a gamification technique, an online quiz will help your business increase marketing opt-ins and revenue as well. In fact, Zenni Opticals’ quiz generated $1 million in revenue and 29.5k lead conversions. 

In this article, we’ll share what ecommerce brands can do with a quiz maker, and we’ll show a few examples of some of our favorite quizzes online from leading Shopify and Shopify Plus brands. 

Screenshot of quiz asking what type of wine customers like

There are many different ways quizzes provide value for your business. From focusing your brand messaging to creating ads that are extremely targeted, the information you collect through a quiz will power the rest of your marketing campaigns. This will give you amazing results—like how BeautyBio increased its AOV by 28% using collected customer data from its quiz. 

Before we share examples of our favorite quizzes, here are a few ways quizzes can provide value for your business.

1. Collect buyer profile data to personalize your customer’s experiences

Every quiz question tells you something about your customer. Whether you’re asking a customer for their age or what their favorite scent is, you’re learning information that can be used whenever you engage with that customer in the future. 

For example, if you learn that you have a large group of customers that have oily skin, you can create content that educates those customers about treating oily skin and the products you have to help. Start by creating blog posts related to oily skin and upsell your products in the post. You can create an email flow, taking those customers through a series of nurturing emails with messaging related to oily skin issues, treatments, products and more. 

59% of customers say that personalization influences their shopping decision. This is why ensuring you’re personalizing your interactions with every customer based on the information you collect in a quiz is important for increasing engagement and sales. 

2. Grow your marketing lists at a quicker rate

Did you know that a quiz is a powerful tool for collecting opt-ins? In fact, 75% of marketers agree that non-gated interactive content results in a higher degree of lead nurturing. Many ecommerce brands have discovered how interactive content can collect more email, SMS and Facebook Messenger opt-ins by offering an incentive or asking customers to opt-in to receive their results. 

Bariatric Fusion's email opt-in page

For example, Bariatric Fusion, a vitamin supplement brand, increased their email opt-ins by 16X after including an opt-in section in their quiz that also offers a 10% discount. Offering an incentive is the best strategy to increase the likelihood of customers sharing their email. Then, you can target those customers later to upsell relevant products.

3. Improve your retargeting

When using a quiz, you’re receiving more than just an email to engage with customers in the future. Even without customers sharing their email or phone number, you’re able to use a Facebook Pixel to retarget those visitors who take your quiz with more specific and personalized ads. 

Circular graph showing targeted ads and opt-in messaging from quiz answers

To explain, your quiz collects data on users with every question. Using a Facebook Pixel, you can set up a retargeting campaign on Facebook or Instagram where those quiz users see paid ads based on their quiz answers and known interests. So, your store can continuously engage with every quiz user, whether it’s through ads, email, Facebook Messenger or SMS campaigns. 

4. Prospect more profitable audiences

With a quiz, you can segment customers into buyer profiles based on the data you collect. For example, if there are a large group of customers that say their favorite flavour is peach, you can put every customer that says peach is their favorite into a buyer profile. By creating data-driven buyer profiles, you’re able to create lookalike audiences in Facebook Ads Manager based on the data you collect. If you find certain buyer profiles have a higher conversion rate or average order value, prospecting similar audiences can mean a better return on your advertising investment. 

Unlike any other tool, quizzes allow ecommerce marketers to collect real data about their customers, improve their marketing campaigns with targeted and personalized messaging, and drive better results for the business. Now that you’ve learned about some of the ways you can use a quiz maker, let’s see a few live quizzes in action. 

Are you interested in building an online quiz for your Shopify or Shopify Plus store? You can request access to our quiz here:

Get a Quiz

Every quiz serves a different purpose for a brand. Whether your goal is to increase more marketing opt-ins, drive more sales, or discover and build buyer profiles, businesses use quizzes in a variety of ways to reach those goals. A few examples of ecommerce quizzes include product recommendation quizzes, size finders, gift finders and character matching. Let’s look at a few product recommendation quizzes below!

BeautyBio’s Virtual Consultation Quiz

Screenshot of BeautyBio's quiz

BeautyBio uses a virtual consultation to help customers discover their perfect skincare routine. Based on the quiz answers, they segment customers into buyer profiles. Their buyer profiles include the following lists:

  • Customers whose main concern is breakouts.
  • Customers looking to reduce fine lines and wrinkles.
  • Customers who have sensitive skin.
  • Customers with an uneven skin tone.
  • Customers with enlarged pores.

Screenshot of BeautyBio's Quiz Results page

With these profiles, customers are then matched to a product or set of products meant to assist with their main skin care needs. BeautyBio can use these profiles to follow up with each segment using targeted messaging related to their skin concerns. 

Using their quiz, BeautyBio increased their AOV by 28%!

Spongelle’s Product Recommendation Quiz

Screenshot of Spongelle's quiz

We said it before, but quizzes are a great tool to collect more email, SMS and Facebook Messenger opt-ins. Spongelle’s quiz is an example of a type of quiz that has the goal of driving more opt-ins. 

Screenshot of Spongelle's email opt-in page

Spongelle starts by asking if the quiz user is a new or returning customer. Then they ask questions about a customer’s favorite scent and if they prefer baths or showers. Before giving a customer their quiz answer, they include an opt-in page where customers can receive 15% off their first order by signing up for Spongelle’s email campaigns. Having an opt-in page during the quiz with an offer or discount increases the chances of a customer signing up. 

Rooted: Find Your Plant Quiz

Rooted’s quiz is visually stunning. Not only are all their graphics completely on-brand, but none of the graphics are static: they’re all interactive videos. This makes their quiz extremely engaging for every user. 

Screenshot of Rooted's plant finder quiz

At the very beginning of the quiz, Rooted asks the quiz user to type in their name and share their email. They promise not to send any promotional emails either—only the best recommendations. They also ask customers what skill level they have with growing plants, how often they travel, and if they have pets or children. 

Screenshot of Rooted's plant quiz

All of these questions are meant to narrow down the perfect plant for a customer based on their lifestyle, but they also provide Rooted with personal information that can be used when engaging with those customers in the future. 

Skinny Mixes’ Recipe Finder Quiz

If you’re looking to collect multiple opt-ins through your quiz, Skinny Mixes is a great example. Skinny Mixes uses a quiz to match customers with their perfect recipe. They ask customers what they’re in the mood for and what their favorite flavors are to match them with a coffee, a smoothie, a cocktail and even some food recipes. 

Screenshot of first page of Skinny Mixes quiz

Before the end of their quiz, Skinny Mixes offers a free bottle of their syrup to customers who opt-in. Customers have the choice of opting in to SMS, Facebook Messenger or email to receive their free bottle. 

Screenshot of Skinny Mixes opt-in quiz section

This type of opt-in page helps increase Skinny Mixes’ marketing subscribers on more than just one channel, and it gives customers the opportunity to opt-in to the channel that is most comfortable for them. On the results page, Skinny Mixes shares relevant recipes and upsells its syrups. 

Bailey’s CBD: Pet Quiz

A quiz is also a great way to educate your customers about topics related to your brand. For example, Bailey’s CBD has a pet quiz that educates while recommending products at the same time. 

Screenshot of Bailey's CBD Pet Quiz

During the quiz, customers are asked about what type of pet they have, how old their pet is, if it suffers from anxiety, depression, chronic pain or other issues, and then Bailey’s CBD recommends products to help that pet cope. During the quiz, Bailey’s CBD asks if customers have knowledge of CBD products for pets, and how much they know about it. 

Screenshot of Bailey's CBD Pet Quiz

Based on these answers, Bailey’s CBD shares value-added content on the quiz results page where customers can learn more about CBD for their pet and other educational blog posts. This is a smart strategy considering 73% of marketers say combining traditional content marketing tactics with interactive content enhances the retention of their organization’s message. It also helps customers learn more about Bailey’s CBD and how it can help their animals to drive more sales. 

Now that you’ve learned about the ways you can use quizzes to drive sales and looked at a few live examples, have you discovered a way an online quiz maker can help you? Luckily for you, we know someone who can help. 

Octane AI just launched its ecommerce quiz product in time for Black Friday and Cyber Monday! All the quizzes we’ve shown you are examples from brands using Octane AI to power their quizzes. If you want to design beautiful quizzes like we’ve shown in this article and see amazing revenue and opt-in results, you can come chat with our team at any time to learn more!

Chat With Our Team

The 250+ Page Playbook on Facebook Messenger & SMS Marketing for Ecommerce

Fast-growing DTC brands implementing this playbook have connected with 18x more customers, doubled their 7-day ROAS, recovered 5x more abandoned cart revenue & increased AOV 25%.


This article originally appeared in the OctaneAI blog and has been published here with permission.

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Hawke Media Special Report: September 2, 2020 | Blog | Hawke Media

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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