How To Use SMS Marketing To Improve Your Customer Loyalty Program


As mobile commerce continues to rise in popularity, SMS marketing has become the ideal solution for eCommerce brands looking to reach mobile-first consumers — and it’s also the best way to foster relationships with your most loyal ones. With the channel’s unmatched speed and convenience, you can not only increase adoption of your customer loyalty program from the start, but also routinely engage members with the most timely, exciting, and exclusive updates that drive program participation. In fact, 70% of consumers say they prefer to use their phones to engage with loyalty programs, while choosing mobile over other marketing channels to access points, rewards, and more when shopping both online and in store.

Customer loyalty isn’t won overnight, though — it takes time and repeated positive interactions for brands to earn it and stand out from the competition. By integrating SMS with your customer loyalty program, you can go beyond “positive” and deliver exceptional exp …

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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