For most ecommerce brands, email is the #1 sales channel.
But for a small or growing ecommerce brand, writing that email copy is where most people get stuck.
That’s where our latest podcast guest comes in. You’ve probably read her stuff and seen her online. Her name is Val Geiser, and she’s a copywriting expert and email mastermind.
And just in case you’re reading this thinking “sure but I’m not an email expert like Val,” her best copywriting lesson is something everyone can relate to: write like you’re trying to communicate with a child. Hold their hand. Get super specific. Walk them through every step.
This article was originally published by our friends at Privy.