How To Write Ecommerce Email Copy That Will Help You Sell More Stuff (Even If You’re Not A Pro Writer)


For most ecommerce brands, email is the #1 sales channel.

But for a small or growing ecommerce brand, writing that email copy is where most people get stuck.

That’s where our latest podcast guest comes in. You’ve probably read her stuff and seen her online. Her name is Val Geiser, and she’s a copywriting expert and email mastermind. 

And just in case you’re reading this thinking “sure but I’m not an email expert like Val,” her best copywriting lesson is something everyone can relate to: write like you’re trying to communicate with a child. Hold their hand. Get super specific. Walk them through every step.

This article was originally published by our friends at Privy.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.