How To Write Ecommerce Email Copy That Will Help You Sell More Stuff (Even If You’re Not A Pro Writer)1 min read


For most ecommerce brands, email is the #1 sales channel.

But for a small or growing ecommerce brand, writing that email copy is where most people get stuck.

That’s where our latest podcast guest comes in. You’ve probably read her stuff and seen her online. Her name is Val Geiser, and she’s a copywriting expert and email mastermind. 

And just in case you’re reading this thinking “sure but I’m not an email expert like Val,” her best copywriting lesson is something everyone can relate to: write like you’re trying to communicate with a child. Hold their hand. Get super specific. Walk them through every step.

This article was originally published by our friends at Privy.

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.