How & Why You Should Collect More Video Reviews


Video is the #1 form of media used in successful content strategies. Consumer attention spans only continue to shrink, and shoppers are increasingly seeking out video content — 4x as many customers prefer to watch a video about a product they’re interested in purchasing. 

As brands are looking to make more authentic connections with their communities, they’re investing in their customers’ videos to bridge the online-offline gap and drive trust. Now, it’s easier than ever to collect engaging video content from your customers via post-purchase review request emails.
Let your customers be your best content creators
By showcasing videos in reviews, shoppers can more easily visualize your product in real life, facilitating quicker purchases, building more authentic brand connections, and driving conversion. Collect the video content that customers create by sending review request emails after a consumer has made a purchase, then moderate and publish your favorite videos acro …

This story continues at Yotpo
This article originally appeared in the Yotpo blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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