Retention

How & Why You Should Collect More Video Reviews

how-&-why-you-should-collect-more-video-reviews

Video is the #1 form of media used in successful content strategies. Consumer attention spans only continue to shrink, and shoppers are increasingly seeking out video content — 4x as many customers prefer to watch a video about a product they’re interested in purchasing. 

As brands are looking to make more authentic connections with their communities, they’re investing in their customers’ videos to bridge the online-offline gap and drive trust. Now, it’s easier than ever to collect engaging video content from your customers via post-purchase review request emails.
Let your customers be your best content creators
By showcasing videos in reviews, shoppers can more easily visualize your product in real life, facilitating quicker purchases, building more authentic brand connections, and driving conversion. Collect the video content that customers create by sending review request emails after a consumer has made a purchase, then moderate and publish your favorite videos acro …

This story continues at Yotpo
This article originally appeared in the Yotpo blog and has been published here with permission.

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.