Shopify Ecosystem

How To Improve Delivery Experience For Your Customers In 2022

How to Improve Delivery Experience for Your Customers

Thanks to the internet, your customers can choose to shop wherever they want, wherever they want. If you keep disappointing your customers, there’s a good chance they’ll shop somewhere else. For this reason, It’s essential that your business starts improving its delivery experience.

5 Ways to Improve Your Customer’s Delivery Experience

Companies spend millions of dollars to maximize their customer’s delivery experience, but you don’t have to pay a fortune to do the same. Here are 5 ways to increase satisfaction rates.

1. Hire and Train Your Own Delivery Drivers

Unless you’re partnering with a local, small, or trusted courier service, the possibility of late deliveries is higher than if you trained your own staff. That’s because you’ll have complete control over the delivery process, from customer service to handling the packages safely.

If a third-party courier throws your package in the back of the truck and it gets crushed, you’ll receive a poor review, even if you had nothing to do with it. If you want your couriers to reflect a positive image of your business, hire a group of experienced professionals and train them well.

2. Keep Your Customers Informed With Technology

What’s more important than ensuring your customers’ deliveries are always on time? Notifying your customers when a package is about to arrive! With web applications like Circuit, you can send automatic SMS or email delivery updates and ETAs directly to your customer’s devices. 

Your customers are pretty fond of watching their deliveries with a package tracking app because it helps them anticipate the courier’s arrival. If your ETAs are precise and your couriers follow instructions, your customers won’t have to revolve their day around waiting for a package.

3. Plan Well-Optimize Routes With Software

Startups typically plan their routes manually because they think it saves money, but this is a common misconception. Your route may be optimized at the start of the day, but it can’t account for roadblocks, weather conditions, and traffic, so it’ll eventually fall apart as the day goes on.

With route optimization software, all your driver has to do is input a list of addresses and follow the designated route. If anything changes, the software will recalculate the route in real-time. With this software, you’ll be able to deliver more packages to more people in less time. 

4. Keep a Close Eye on Vehicle Maintenance 

Your vehicles help get your packages from point A to point B, so it’s essential that your drivers are taking good care of their trucks. Whether the driver is using their own trucks or borrowing them for use as a company employee, all drivers need to keep their trucks clean at all times.

Drivers also need to follow the rules of the road and drive safely. If customers see aggressive driving maneuvers, they may worry about the condition of their package. Once again, you can use tech to track whether your drivers are speeding because they’re making late deliveries. 

5. Request Feedback From Your Customers

Your customers can help you understand what’s missing from your delivery service and what aspect of said service you can improve. Putting a driver rating feature at the end of each delivery confirmation email or text will give your customer’s the space to voice their opinion.

We recommend using a star-rating system and prescriptive questions like “what did you like or dislike about the service?” to help your customers leave informative critiques. Don’t ignore negative ratings, as they can offer key insight on how to improve your customer experience. 


If you want to keep up in the world of eCommerce and compete with other retailers, then you need to make sure your customer’s delivery experience is top-notch.

You can do this by paying attention to what your customers are saying as well as making improvements. For example, Amazon has been experimenting with drone delivery for some time now and have even released a video about what it would look like for customers. Additionally, if you are seeing less traffic on your website, see if there have been any changes in the way people shop online.

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