When it comes to eCommerce, one of the most frustrating parts of the business is a low rate of conversion. When a large amount of viewers are visiting a page without making a purchase or signing up for a subscription list, this is an indication that something is wrong, and could be changed to better the performance of the store or site itself.
It’s important to remember as a marketer that you cannot make the final decision for a customer, they must make it themselves. Because of this, it’s important to incorporate calls to action, as well as in-depth product descriptions in order to increase customer conversion rates.
The customer must feel well-informed about the products listed on your site, and should feel confident and encouraged to make the purchase. This could also include special discounts, or gift codes that can be used as part of a first-time purchase in order to persuade customers to shop at your store.
In addition, it’s important to connect with customers on a somewhat personal level. Engage with your customers as often as possible, and be sure to send out newsletters weekly in order to share any new deals you have for your products.
It’s also important to be active on social media, as many of your customers will use these platforms to discuss your brand, and share it with others. Be ready to respond to any criticism or feedback, whether it be positive or negative. By reading your feedback from social media such as Facebook, Twitter, and Instagram, you can begin to learn what your customers like and don’t like about your brand. You can then change what is disliked, and better market your customer favorites in order to increase your conversion rate.
These are just a few of the many tips that can be followed in order to increase eCommerce conversion. Check out the infographic below to learn more.