Acquisition

How to Increase Instagram Engagement for your Shopify Store3 min read

Are you concerned about not having enough sales from your Shopify store? Worried about your decrease in social engagement from Instagram?

If the answer is yes to any of these questions…this article is for you. 🙂 …read on my friend!

I will share the latest tips and techniques on how to increase your Instagram engagement for your Shopify store and build an excited and engaged following.

Instagram is one of the largest social media platforms with over 700 million active users across the globe. Instagram is also a sales powerhouse and is one of the most effective marketing platforms for Shopify stores. In fact, according to Shopify.com, Instagram generates 25% more engagement than other social media platforms which include Facebook, Twitter, and Google+.

That’s incredible… so how can you increase your Instagram engagement? …glad you asked 🙂

How to Increase Instagram Engagement

Here are a few a ways which can help you to increase Instagram engagement for your Shopify store:

  • Using the right hashtags
  • Post when most of the users are online
  • Be creative with photo filters
  • Join an Instagram pod
  • Avoid using 3rd party bots

Be selective with Instagram hashtags

As a Shopify store owner, you’ll have to consistently upload pictures of your products but also lifestyle images that would resonate with your target audience. Posting new pictures will definitely engage your current followers and will bring more followers. However, it is essential to use the correct hashtags for your post because hashtags can make it easier for people to search anything with the use of a specific term. Be warned though, Instagram has banned many hashtags, so it is recommended to check the ban list before adding a hashtag to a post.

To find the best hashtags for your brand, I highly recommend you bookmark and then read this guide: The Ultimate Guide to Instagram Hashtags in 2017

Be creative with your photo filters

It’s a good practice to add photo filters to your pictures because it can enhance the visual appeal which can result in more likes and engagement. If you haven’t tried photo filters, give it a whirl.  Why not test the same image with and without a filter – a few days apart of course 😉  and see what one is most successful.  Share your results in the comments below!

Post at the right time

The right time to make a post is when most of your potential target audience is active because it will lead towards more likes, comments, and more people will be able to see your post. When you post at the optimal time you will receive a higher probability of discovery thus increasing the engagement for your Shopify store.  Learn more about the best times to post on Instagram in 2017 here.

Join an Instagram Pod

An Instagram Pod is a group of active members who share your post with each other and then like and comment on your post.  The post impression then increases which result in higher engagement. Get the insider secrets on how to get involved with an Instagram pod.

Avoid using 3rd party bots

I recommend that you do not use any third party bots on your Instagram account.  The main reason is it’s against Instagram’s terms of services and could negatively impact your posts. Learn more about the Instagram Shadowban here.

Your Instagram engagement might be decreasing or has not performed the way you would have hoped but if you follow these strategies and tactics there is a greater probability of increased engagement with more likes, comments, bio link clicks, and most importantly a boost in sales for your Shopify store.

Special thanks to Benjamin Chacon from Later.com for the inspiration for this post.

 

About the author

Steve Hutt

Obsessed with ecommerce, entrepreneurship, and Shopify. If you have the desire to learn and implement what's working today for Shopify brands, I'm excited you're here! This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must have Shopify apps, and marketing platforms that will help you grow and scale. To do this, I'm on the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.