Independence and Canada Day Subject Lines That Will Spark Fireworks in Your Customers’ Inbox


July is a month of sunshine, barbecues, pool parties, and the two largest summer holidays for both Canada and the United States. This is the perfect time to craft your email campaigns for customers that are ready to do some shopping for Canada Day or Independence Day. Last year, Americans alone spent over $6.7 billion on their Independence Day celebrations and you don’t want to miss out on this opportunity for sales! Subject lines are key to building a good email campaign and need to be informative and intriguing to get the most clicks from your customers. Studies show that subject lines contribute to over 35% of customers clicking the email.  If you’re looking for some fresh inspiration, keep reading for 30 subject lines that are as eye-catching as the July 4th fireworks.

Independence Day

  • Enjoy your freedom
  • Happy Birthday USA
  • By the dawn’s early light, these awesome sales are starting!
  • The land of the free and the home of this sale: Don’t miss out
  • Get beach ready to celebrate the 4th of July
  • Celebrate freedom with products that don’t depend on a large budget
  • The biggest bang for your buck: 4th of July-inspired outfits, 50% off
  • Miss Independen[ce Day]: The sale you need
  • 4th of July getaways every American should take! Plus: don’t miss these summer travel sales
  • Flag this: $6 styles + EXTRA 50% off
  • Our flaming-hot guide to the 4th of July will compete with your fireworks
  • Bring on the fireworks: This deal will have you fired up
  • We saved our best sales for a free day
  • Our Savings celebration is a blast
  • Oh Say Can You Eat

Canada Day

  • Celebrate Canada Day with can’t-miss DEALS!
  • Save Up to 40% on Summer Adventures – The Canada Day Sale is On!
  • Hey, Canada! It’s Our Birthday. Here’s 30% Off.
  • 🍁 Happy Canada Day, Eh 🍁
  • Share your true Canadian love!Free Ship for Canada Day! 🇨🇦
  • 🎉 Happy Canada Day! Extra 15% OFF + FREE SHIPPING
  • Up to 50% OFF 🍁 The Canada Day Weekend Sale
  • RED ALERT: Canada Day exclusives just dropped! OPEN for a Canada Day surprise
  • ✈️ Your tickets to Ottawa for Canada Day!
  • Canadian Pride, Today & Every Day
  • 🍁 Canada Day savings! 1000s of items ON SALE + FREE SHIPPING
  • Canada day is a special moment to share your Canadian love
  • This OFFER is just to say THANK YOU this Canada Day

Wrap up

To grab your customers’ attention, you want to use subject lines that are fun and exciting so that they want to open your email. Using subject lines that fit these criteria is key to having a successful email campaign. With these 30 Canada Day and Independence Day subject lines, you’re ready to send out your campaigns with a bang!

Want to learn more about how to craft the best subject lines? Check out these 8 subject line formulas that will increase your email opens.

This article originally appeared in the blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.