5 Influencer Outreach Email Templates for Your eCommerce Shop

influencer outreach emails

Best Influencer Outreach Email Templates For Ecommerce

Consumers can buy tons of products online. But with the wide array of options available, choosing the right one can be difficult.

In this scenario, an advertisement from an influencer might be the nudge that leads to a sale. According to studies, 62% of social media users favor influencers over traditional celebrities. 

A poll also suggested that marketers saw a return of $6.50 in revenue for every $1 spent on influencer marketing.

If you want to use influencers in your next campaign, stick around. In this article, we’ll cover:

  • How to pick influencers that match your brand 
  • Email template examples.
  • And best practices when creating and sending outreach emails to influencers.

How To Identify Influencers Fit For Your Brand

You need to contact relevant influencers and persuade them to connect with your brand. The influencer should also match your brand’s ideals and vision. 

Partner with the wrong one and your audience might view your brand as inauthentic. As a rule of thumb, find influencers that are:

  • Relevant to niche – Make sure your influencers have industry impact and their values match yours. Utilize a key opinion leader (KOL),  an expert in certain topics or niches. 
  • Has Good Reach – Consider influencers’ Instagram, Facebook, and Twitter followers. This will show you how many people you can reach using the influencer’s sphere of influence.
  • Active Engagement – An influencer may appear to have a large following, but their engagement data may show that most of their followers aren’t organic. 

What To Include In Your Influencer Outreach Emails

Now that you know what to look for in an influencer, let’s explore our options when reaching out to them. Since this is a business transaction, think of it as a cold sales pitch.

Personalized Messages 

Get the conversation started by mentioning who you are, what you do, and how you’re connected. Describe your services and the reason you’re contacting them.

Give them a sincere compliment and do some background research about them to really connect. Research says emails using the recipient’s name in the subject line have a 26% higher open rate.

What Your Brand Can Offer

Explain why your brand or product is a good fit for their target market and how you can add value to their account. Provide information about discounts, freebies, and other benefits in exchange for teaming up.

5 Tested and Proven Influencer Outreach Templates 

There are a lot of strategies out there for emailing influencers. You need one that works well with your brand.

To streamline the research process, we curated a list of well-rounded outreach templates to draw inspiration. 

Influencer collaboration proposal

This email template praises an influencer’s content and invites them to negotiate a deal.

Hello {{Influencer}},

I’m {{Your name}}, head of marketing at  {{Your company}}. I recently found your stuff and love it because [thing that relates to the brand that you love].

You match {{Your Company’s}} values and mission and we’d like to work with you. Let’s chat this week if you’re interested.


{{Your Name}}

Mentioning that you highlighted an influencer in a post can get their attention. Your brand will seem more personal and approachable to them thanks to this. 

Hey, {{Influencer}},

I’m {{Your Name}} from {{Your company}}. Your beauty vlogs are so informative and fun to watch. We featured your Instagram account in our article [Title of article] as a top example of a makeover done right!

I hope you can check it out soon. We’d love to collaborate with you. 


{{Your Name}}

Free product outreach

Lots of companies give out free product samples to influencers. Those who get free products can promote or review them on social media platforms like Instagram and Youtube.

This won’t happen all the time. At the very least, you can expect to receive a thank you email that could lead to further conversations. 

Hello {{Influencer}},

I’m {{Your name}}, I work at {{Company}}. I recently found your content and love it because [Thing you love about their content].

I think you’d be the perfect fit for our brand. We wanted to offer you some samples to try out. 

Contact us if you’re interested in a partnership.


{{Your Name}}

Blogger Outreach Proposal

If your eCommerce page has a dedicated blog page, you can reach out to other bloggers to build your authority. Bloggers can also be influencers in the world of SEO. 

You can write guest posts, do marketing campaigns, and develop relevant material with another blogger. 

Hello, {{Blogger}}

I’m {{Your Name}} from {{Your Brand}}. I’ve been reading your blog for a while and I love how you relay information. It’s so fun and exciting to read especially when you said:

[Insert quote here]

I figured we could get along well since your blog has topics related to our products. Maybe you would consider us for a review. We can offer free samples and early access to our new line-up. 

Contact us anytime if you want to schedule a meeting. 


{{Your Name}}

This template also works well with vloggers and short-form video influencers. 

Event Invite

The best method to get people excited about your online event is to have influential people there to talk about it.

Influencers can tell people how excited they are about an event, a sale, or a new product launch. Brands can reach a wider audience and even get noticed by a new demographic. 

Hello {{Influencer}}

My name is {{Your Name}}, the marketing head of {{Your brand}}. I just stumbled on your stuff recently and I’ve been hooked. I enjoy it because [insert reason you like their content here].

On [DATE], {{Your Company}} will be hosting an invitation-only event called [Event Title].

We hope you can make it and share the event with your followers. Call me anytime if you’re interested. 

I’m looking forward to your response,

{{Your Name}}

Key Takeaways

Influencers can take your eCommerce store’s marketing game to the next level. But before investing time and resources into it, consider the following when reaching out to influencers:

  • Introduce Brand – Introduce yourself and your brand in your message. Keep it brief and include keywords that interest the influencer in your brand and specialty.
  • Invite Influencers For Collaboration – In the subject line and message content, invite them to collaborate. Simply state if you want a product sample or paid partnership.
  • Align brand to influencer’s content – Know the influencer’s niche and content style and express how your brands align.
  • Emphasize the influencer’s value – Explain why you choose this influencer for your next campaign. Recognize their inventiveness, professionalism, and how they can help your brand.
  • Make a Value Proposition – Explain the campaign and compensation. Indicate if you’re having a one-time payment or revenue-sharing. Be upfront about what you need and set clear expectations.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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