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Getting Started On IG: A Beginner’s Guide To Instagram Marketing

getting-started-on-ig:-a-beginner’s-guide-to-instagram-marketing

Regarding social media marketing channels, Instagram has been a significant power player.

And that’s particularly true for ecommerce businesses that get access to a visual-focused platform with enthusiastic followers and high engagement.

In the past few years, Instagram has grown and evolved like Facebook, adopting new features at a lightning-fast rate and becoming even more valuable to merchants and users alike.

In this beginner’s guide, we’ll outline all of the fundamentals for Instagram marketing, including optimizing your profile, creating eye-catching content, getting more results with both feed and Story content, and evaluating your progress on the platform.

Why use Instagram for marketing?

Instagram is a staple of many small businesses’ marketing campaigns. And for good reason. It has a large and diverse audience of over one billion monthly active users and 500 million daily users on Instagram Stories that are happy to engage with brands, resulting in high engagement overall.

instagram user count

Research and case studies have demonstrated these benefits, finding they can translate directly into sales and leads.

People are happy to follow brands on Instagram and actively discover and purchase products on the platform. That’s a big win.

Also worth noting is Instagram’s continued efforts to embrace commerce.

Instagram ads see excellent results and offer high engagement. Shopping on Instagram streamlines the Instagram sales process. Business profiles with over 10,000 Instagram followers can add Swipe Up links to Instagram Stories to drive traffic directly to their site, which could have been easier on the platform.

Instagram keeps expanding, making it more valuable to merchants and ecommerce businesses, especially if they have products with a strong visual appeal.

The best part? The Instagram algorithm shows your content to people based on their interests and behaviors in the app. This makes it easier for you to reach people who’ll likely engage with your brand and get more results from your Instagram marketing efforts.

How to create an Instagram business account

To start using Instagram for marketing, you’ll need an Instagram Business account or an Instagram Creator account. If you already have a personal Instagram account, you must switch to a professional one in the Instagram app.

Here’s how to do it:

  1. Go to your profile and tap the hamburger icon () in the upper right corner.
  2. Tap Settings.
    • Some accounts will have a Switch to Professional Account option here. If you don’t, continue with the following steps.
  3. Tap Account.
  4. Tap Switch to Professional Account, then Continue.
  5. Select a Category for your business, then tap Done.
  6. Tap Business and follow the prompts.

After setting up your account, you’ll want to add an Instagram bio and contact details, which we’ll cover in the following section.

Best Instagram marketing tips

You can use the following tips to build your Instagram marketing strategy and set your brand up for success.

  • Optimize your Instagram profile
  • Create your content strategy
  • Use Instagram hashtags
  • Publish Instagram Stories
  • Turn Stories into highlights
  • Set up an Instagram shop
  • Run an Instagram contest
  • Test Instagram Automation
  • Use Reels
  • Work with Instagram influencers
  • Use Instagram ads

You can optimize your Instagram profile.

Most merchants know the basics about setting up an online profile: fill out your contact information, have a keyword-optimized description (don’t forget emojis!), and choose an easily identifiable profile picture, like a logo. This is a great start, but how to authentically grow your Instagram audience?

To get the most out of your limited Instagram profile space, you should include the following:

  • Clickable hashtags. These can now be added to your profile description by entering # and then the desired phrase, just as you would on a post. Focusing on your branded hashtag is a good choice for most businesses and can help you work with the Instagram algorithm.
  • Clickable profile links. This has several options, but you can now add clickable links to other user profiles in your Instagram bio. You can use a clickable link to direct traffic there if you have a second profile for a sister company. If you’re hosting a contest with another merchant, link to them when discussing the game in your bio. You can also use this feature to send people to your profile if that fits your branding.
  • Story Highlights. We’ll talk more about Story Highlights a few sections down. Still, this relatively new feature lets you add “expired” Stories to different featured categories, which will be listed above your Instagram feed on your profile. This helps your profile look fleshed out and lets you showcase key Instagram content, like UGC or posts, that highlight your brand’s story.
  • View Shop button. If you turn on Instagram Shopping on your profile, you can also place a call-to-action button that sends followers to your in-app store.

Here’s an example from Fashion Nova that combines all three features into a well-optimized profile.

optimized instagram bio example

Could you create your content strategy?

Instagram has one of the most active user bases. 63% of Instagram users log in at least once daily, spending an average of 28 minutes on the app. Over 200 million Instagrammers visit a profile at least once daily during these 28 minutes.

To get results on Instagram, you need to know what types of posts perform best. While every demographic is different, there’s fortunately been a lot of data compiled that can give us some insight on where to start.

Regarding the types of Instagram posts users want to see, they’re pretty open. They’re happy to see promotional posts, motivational quotes, product photos, DIY or tutorial content, and images shared by other users (i.e., user-generated content). That said, they want to see diversity; they’ll get bored or annoyed if you use one type of post for too long.

Videos can share more information with users, making them valuable, but high-quality photos typically get 36% more engagement on average. If you use video on Instagram, keep it short, even on IGTV. Instagram users are predominantly mobile users and aren’t likely to stick around for more than 10 to 15 seconds at a time.

Changing the different camera effects would be best because you don’t want to give users a headache by using Boomerang for every post.

In many ways, the aesthetic of the images and videos is more critical. Instagram is, after all, a visual-centric platform.

Here’s what we know about the content that performs best on Instagram:

  • Lighter images performed better than darker ones.
  • More background or white space is preferred.
  • Images with bluer dominant colors performed over red dominant colors, and images with a single dominant color did better than those with multiple dominant colors.
  • Images that feature contrasting textures tend to generate more likes.

From product carousels to interactive content like Reels, there are many ways to engage with an Instagram audience and spice up your followers’ feeds. It just takes a little know-how.

Resources:

Use Instagram hashtags

Hashtags started on Twitter, and while they never took off on Facebook, they’re a staple of Instagram marketing. Adding text after the # symbol in an Instagram caption, bio, or Story lets you turn any word or phrase into a clickable topic.

hashtag example

Users will be taken to all the public posts tagged with that hashtag when they click. Perhaps even more significant, users can now follow hashtags that interest them. This provides them with a content stream, even if they don’t follow the poster. It’s an excellent way for users to find quality content they’re interested in—and for merchants to expand the reach of their content.

The different types of hashtags you should be using

To fully expand your reach and get the most results from your Instagram marketing, you need to be using suitable types of Instagram hashtags.

Six critical types of hashtags are crucial for ecommerce businesses to incorporate into their marketing strategy.

Branded hashtags. Most brands will (and should) have a unique branded hashtag. They’ll attach this to each post, place it in their profile, and encourage users to attach it to any posts in which they’re sharing user-generated content. It can include your brand name, but it doesn’t have to. Examples include Fashion Nova's #NovaBabe hashtag.

Contest hashtags. These hashtags are a type of branded hashtag created for a specific contest. They are often used to identify photo-submission contest entries and generate contest awareness overall. In addition to the primary branded hashtag contest, you should incorporate general contest hashtags like #instacontest and #giveaway.

General appeal hashtags. There are specific hashtags that are popular among large, diverse audiences. These can help you get significant reach on your posts because they’re more likely to be sought out. Examples include #nofilter, #antiques, #ilovemyjob, and #puppylove.

Niche-specific hashtags. Each industry will have phrases and keywords relevant only to its target audience. These hashtags won’t get you the same reach as the general-appeal hashtags, but they’ll get you more relevant traffic, such as #harrypotter, if you’re selling jewelry inspired by the Harry Potter series.

Timely hashtags. Current events and seasonal holidays can make great hashtags, primarily when investing in selling-focused holidays, like Valentine’s Day or Christmas. People will likely search for relevant content right now, so take advantage of a few #valentineformyvalentine and #stockingstuffer hashtags.

Entertaining hashtags. These won’t help you with reach, but they will serve to entertain your audience and help you establish your brand. They’re meant purely to be funny or clever, and that’s it. Examples could include #iknowitstooearlyforchristmasstuff and #thisiswhyweallhatemonday. In many cases, entertaining hashtags might be grouped, one after another, to tell a story, like #toobad #itshereanyway.

For best results, research these hashtags, and use combinations of different hashtags in each category for your posts. This will strengthen your branding while helping you reach the largest and most relevant audience possible.

Hashtag best practices

Hashtag usage is one of the most significant factors determining your success on Instagram, and hashtags could be a lot easier to crack. Fortunately, the following best practices will help you maximize your reach and your results:

  • List your branded hashtag on your profile.
  • Use a limited amount of hashtags. The limit is 30 hashtags per post. However, numerous case studies have found that somewhere between eight to 11 hashtags for each post will be the sweet spot, especially if you diversify the types of hashtags.
  • Switch up your hashtags. Don’t use the same hashtags on every post. Create groups of hashtags you can cycle through for different positions. Not only will this increase your visibility to different audiences, but it can also keep your account from being flagged as spammy by Instagram.
  • Take time to explore each hashtag. This can help you discover new hashtags to target and ensure you don’t accidentally use a banned hashtag or jump in on a topic without knowing what it means.

Publish Instagram Stories

Instagram Stories started as an add-on feature borrowed from Snapchat: a way to share short-lived photos and videos with your followers that disappear in 24 hours. On average, brand Stories have an 86% completion rate, a significant number by any standard.

Stories have developed into an essential part of the platform. Reports led to Story ads, and Instagram added Highlights so our Stories can live on forever.

Let’s take a look at how to use them.

You can use various strategies to get results from Instagram Stories, each of which will benefit your business differently.

1. Share content created by your audience

You can use Stories to showcase user-generated content, which is always a crowd-pleaser and will help you get more Instagram followers. People love to see that you care enough about them and their content to feature it on your site. It also saves you from creating content and acts as powerful social proof.

Instagram Story example

2. Acquire content from your audience

Stories can also help you obtain UGC in several different ways. You can place calls to action for users to share pictures of their latest purchases. You can also use poll stickers to get feedback and generate immediate social proof.

using IG story stickers

3. Be authentic

Instagram Stories are quirkier than feed content, so it’s a great place to showcase your fun side. Use images and videos to tell your brand’s story, throwing in some behind-the-scenes content when possible.

IG story example

4. Go live

Instagram Live Stories lets you broadcast live from your mobile phone, and your followers can engage in real-time. You can host Q&As, discuss a specific topic, or interview a featured guest or influencer. Once the live stream is over, you can set it to play with the rest of your Stories.

instagram live example

Check out How to Use Instagram Stories for Marketing for a deeper look at what Stories can do for your business. Once familiar with the basics, get inspired with ten creative tips, tricks, and ideas for making standout Instagram Stories.

Turn Stories into Highlights

Stories disappeared after 24 hours initially, just like the Snapchat feature they were emulating. Instagram recognized that this resulted in lost ROI on that content and provided the ability to create Highlights.

Highlights exist on profile pages, and you can add Stories to them after their 24 hours of glory have passed.

You can create multiple Highlights for the best effect, using one for user-generated content (“What You’ve Said”), one for brand storytelling (“About Us”), and one for events (“Conference 2021”). This makes it easier for users to find the content they’re looking for when they first come to your profile, which can help them get to know and trust you a little faster.

To add Highlights to your profile, click on the icon with the black + above your gallery.

adding stories to highlights step 1

You must name your Highlight and select the Stories you want to add. You can edit them at any time.

adding stories to highlights step 2

Free Reading List: Social Media Marketing Tactics

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Could you set up an Instagram shop?

Instagram now allows for product tags and product stickers, which are available for business profiles (pending approval) and let users tap on a product in a post or story respectively, get more information, then head to the site to purchase it.

instagram shop example

Once you set up an Instagram shop, you can take advantage of features including:

  • Shoppable posts
  • Shoppable Stories
  • Influencer tagging
  • In-app checkout
  • Explore Shop

Shopify allows merchants to incorporate this seamless shopping experience, allowing brands to tag products in posts and Stories and potential customers to purchase them without visiting a link in their bio.

This option is more than just highly convenient for users, increasing their likelihood of converting. Still, it solves Instagram’s most significant marketing challenge of attaching links to a post that would make it easy for users to click and buy.

Setting up the Instagram sales channel for your Shopify store is easy to make the deal even sweeter. You can see exactly how to do this here.

Merchants also have the option to embed an Instagram gallery directly on their site, creating a full integration. This can encourage users to visit their Instagram, where they’ll see social proof and rave reviews and be inspired to purchase more through product tags.

instagram gallery example

Setting up on-site Instagram galleries is simple and fast thanks to Shopify Apps like Instafeed and shoppable Instagram galleries.

Run an Instagram contest.

For a good reason, Instagram contests are a viral strategy on the social network. They can yield excellent results because everyone loves the chance to win something.

Instagram contest rules to remember

Before you get started on your Instagram contest, it’s a good idea to do a quick refresher course on Instagram’s contest rules. In summary, they state that:

  • You can’t imply that Instagram is affiliated with the contest in any way.
  • You can’t ask users to tag themselves or others in pictures they aren’t in.
  • You must follow local laws and requirements, including restrictions about age, eligibility, or prize offerings.
  • You must clearly state the rules for entering and participating.

Types of contests you can run

There are numerous different types of contests you can run on Instagram. Each offers unique benefits, and many merchants will overlap other contest concepts for maximized results and ROI.

Different types of contests you can include:

  • Tag a friend in the comments. This is designed to have your new followers draw in their friends who may theoretically be interested in your business. It's not for every brand, but it’s easy for users and requires little effort. It will also give you a huge bump in engagement.
  • Follow us. This is often just a part of contest participation instead of being the sole requirement of users, but it’s often an underlying goal for many merchants. A one-time comment isn’t nasty, but a long-term following is better.
  • Leave a comment. These contests may be caption contests or simply asking users to leave their opinion or share their experiences. These contests are exceptionally easy to track, and because the barrier to entry is low, you’re likely to get plenty of participation.
  • Photo contests. Perhaps the most demanding of users’ time, these contests also yield the highest rewards (and consequently require the most appealing prizes). Users must submit an original photo or video natively attached to a contest hashtag or through contest software. They provide the most valuable UGC, which you can use on your profile later.

Contest software: Should merchants use it?

Before you start your contest, could you decide whether or not you want to use contest software, which has pros and cons?

Using contest software will cost money (typically around $30–$50 per month), and it will take longer to put together because you need to create landing pages. This often means your contest won’t “live” natively on Instagram. Users can’t comment directly on a single post—they’ll need to click on the link in your profile and engage there.

That being said, there are significant advantages to using contest software. It’s significantly easier to track participants and their entries, making it much simpler to choose a winner. Some contest software can even select a random winner for you if you’d like. You can also get excellent analytics, often in real-time, to see how your contest is measuring up to goals.

There’s a lot more flexibility if you’re using contest software. Do you want to add a voting component to the contest? Now you can. You can also obtain actual lead information, like users’ phone numbers or email addresses, thanks to the secure contest landing page; you can also get accurate lead information, like users’ phone numbers or email addresses. This gives you accurate, quantifiable lead information that can be used to nurture leads or retarget them with ads later.

If you decide contest software is right for you, I recommend the following services:

Test Instagram Automation

Facebook opened the Messenger API for Instagram in June 2021 to allow brands to provide messaging experiences on Instagram. As discussed, Instagram has come a long way from being a photo-sharing app. It’s a place where people discover and connect with brands.

90% of people on Instagram today follow at least one business, and messaging is a part of it. Whether it’s a direct message, a mention, or a Story reply, interacting with brands is appealing to customers and essential for your business.

Instagram Automation by ManyChat is a tool that can help manage conversations from one place. Brands that use it can interact with potential customers across different entry points like the Instagram feed, Stories, mentions, and DMs to follow up with people and respond to sales leads, all in one place.

One popular automation feature is the Story Mention Trigger. When an Instagram user tags your business in a Story, you can automatically follow up with them in an Instagram DM. This makes customers feel valued, increases retention rates, and helps you make money on Instagram.

manychat instagram automation tool

You can check out more by reading How OlimpiaHome Boosted Leads by 30% Using Instagram Automation.

Use Reels

Instagram’s big 2020 release was the introduction of Reels. Reels are 10-to-60-second videos that are in vertical format. They can be posted to your Instagram feed and have the chance to show up on the Explore page, where thousands can see them as potential new followers.

Reels offer a unique opportunity to get your brand in front of an audience that isn’t following you yet. The more engaging your Reels are, the more likely the algorithm will show them to a broader group. This can help you grow organically on Instagram versus traditional formats, like feed posts or Story posts.

Reels are also a fun and personal way to get your audience to know you. It can be an opportunity to show off your personality and get creative. People don’t expect overstyled or professionally produced content when watching Reels.

Ecommerce brands can use Reels to:

  • Show product how-tos
  • Inspire viewers
  • Show behind-the-scene content
  • Launch product teasers
  • Curate user-generated content

The possibilities are endless. The best part? Reels take you five minutes to set up.

For more tips on using Reels, read Why and How to Use Instagram Reels to Market Your Shopify StoreRead Why and How to Use Instagram Reels to Market Your Shopify Store for more tips on using Reels.

Work with Instagram influencers.

An Instagram influencer has a reputation around a specific niche on Instagram. Think of them as brand ambassadors for your business.

Instagram influencers have built highly engaged audiences that trust what they promote. Influencers will share your product with their audience in exchange for complimentary products, experiences, or money.

instagram influencer tiers

A recent report by HypeAuditor found that, on average, you will get $4.87 in earned media value for each dollar you pay for influencer promotion on Instagram, which means you can get more return on investment from influencer marketing than traditional advertising.

Reaching out to influencers is essential for every new up-and-coming business somebody wants to create. We realized early on that micro-influencers were an excellent way to reach potential customers.

Influencers come in many follower counts, from nano-influencers (between 1K–10K followers) to mega-influencers (over one million followers). You can find influencers who charge $25 per post, up to six figures. It depends on your budget.

Learn how to set up your first Instagram influencer campaign by reading How to Find and Work With Instagram Influencers in 2021.

Use Instagram ads

Did you know that one-third of people buy directly from Instagram ads? Nearly eight in 10 shoppers have purchased from brands they have not become familiar with on the platform.

Instagram offers many shoppable ads that let people browse and buy in the app. It also gives creators and entrepreneurs the following:

  • Scalable pricing
  • Easy-to-use self-service ad creation
  • Refined audience targeting
  • Detailed reporting

Much like Facebook ads, getting started with Instagram is easy. Set up your first ad today by reading A Complete Guide to Instagram Advertising in 2021.

Free: Social Media Strategy Template

From choosing your channels to figuring out what to post, could you fill in the blanks to think through how to use social media best to meet your marketing goals?

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Instagram analytics tools

Instagram has native analytics tools that can provide information about your on-platform performance. Note that analytics are available only for Instagram for business.

To access your analytics, go to your profile page and click on the graph symbol in the top right-hand corner.

Under your Instagram Insights, you’ll be able to see essential performance metrics like:

  • Total number of profile visits
  • Total number of website clicks
  • Total reach (the number of unique accounts who saw your posts)
  • Total impressions (the total number of times your posts were viewed)
  • The performance of every post, including engagement and impressions
  • Total number of views on your Stories

instagram insights example

You’ll also be able to see critical information about your audience, including:

  • Number of followers and recent growth trends
  • Gender and age breakdown
  • Where do your followers live
  • Follower activity, broken down into days and times, which can help you determine peak posting times

With Insights, you can see how your impressions, reach, and engagement are increasing or decreasing monthly and how those stats hold up against a growing or shrinking follower count.

By comparing this information against top-performing posts and analyzing their performance, you can detect trends and patterns that will help you make your marketing more effective long term.

In early 2021, Instagram also released Professional Dashboard for creators and businesses to track performance, discover different sales and marketing tools, and access educational materials curated by Instagram.

instagram professional dashboard
Source: Instagram

Building a complete Instagram marketing strategy

Instagram is a must-use platform that ecommerce businesses and marketers should add to their marketing roster if they haven’t already. Embrace it fully by diving into its features enthusiastically, posting content regularly, and engaging with your audience. You may even be surprised by how quickly you see results pouring in.

What is Instagram marketing?

Instagram marketing refers to using Instagram to grow brand awareness and launch new products. Instagram allows you to build your brand and connect with followers personally. With over one billion active users on the platform, it’s an excellent channel for creators and entrepreneurs looking to grow organically.

How do I start Instagram marketing?

To start with Instagram marketing, you must set up an Instagram Business or Instagram Creator account. You can start by setting up a personal account and then follow the instructions above to create your business profile.

How do I promote my business on Instagram?

    • Use hashtags for discoverability
    • Launch giveaways and contests
    • Respond to messages and comments with automation
    • Publish Reels and Stories
    • Work with Instagram influencers
    • Launch Instagram ads

Understanding Instagram Algorithms

Instagram's algorithm is a crucial aspect of Instagram marketing that wasn't covered in the original article. The algorithm determines the posts users see on their feed and the order in which they appear. Instagram's algorithm is based on several factors, including the likelihood the user will be interested in the content, the relationship with the user posting, and the timeliness of the post. Understanding how the algorithm works can help businesses increase their visibility on the platform. For instance, posting when most of your followers are online can increase your chances of getting more engagement.

Leveraging Instagram Insights

Instagram Insights is a powerful tool that provides data on follower demographics, actions taken on your posts, and your content’s performance. This tool can help you understand your audience better and determine what type of content resonates with them. You can access insights by tapping on the bar chart icon on your profile. Remember, you need to have a business account to access Instagram Insights.

Building a Community on Instagram

Building a community on Instagram is about more than just selling products or services. It involves engaging with your followers, responding to comments, and showing appreciation for their support. You can also build a community by sharing user-generated content, collaborating with similar brands or influencers, and creating a unique hashtag for your brand. Building a community can lead to higher engagement rates and foster customer loyalty.

Instagram Marketing Trends

Staying updated with the latest Instagram marketing trends is essential for maintaining an effective strategy. For instance, Instagram's focus on short-form video content has led to the introduction of features like Reels and IGTV. Additionally, Instagram's shopping features have made it a viable platform for e-commerce businesses. Keeping an eye on these trends and adapting your strategy accordingly can help you stay ahead of the competition.

Creating an Instagram Content Calendar

An Instagram content calendar can help you plan and organize your posts. This can ensure you maintain a consistent posting schedule, which is crucial for engagement and growth. Your content calendar should include the dates and times you plan to post, the content of each post, and any relevant hashtags or captions.

Summary

In this article, we delved into the world of Instagram marketing, discussing its importance and how to leverage its various features for business growth. We covered topics such as creating an Instagram business account, optimizing your profile, using hashtags, publishing Stories, and more. We also explored additional aspects like understanding Instagram's algorithm, leveraging Instagram Insights, building a community, staying updated with Instagram marketing trends, and creating a content calendar. These strategies can help businesses effectively engage their audience, increase visibility, and ultimately drive sales on the platform.

Frequently Asked Questions

What is Instagram marketing?

Instagram marketing refers to using Instagram to grow brand awareness and launch new products. Instagram allows you to build your brand and connect with followers personally. With over one billion active users on the platform, it’s an excellent channel for creators and entrepreneurs looking to grow organically.

How do I start Instagram marketing?

To start with Instagram marketing, you must set up an Instagram Business or Instagram Creator account. You can start by setting up a personal account and then follow the instructions above to create your business profile.

How do I promote my business on Instagram?

    • Use hashtags for discoverability
    • Launch giveaways and contests
    • Respond to messages and comments with automation
    • Publish Reels and Stories
    • Work with Instagram influencers
    • Launch Instagram ads

What is the Instagram algorithm?
The Instagram algorithm is a set of rules that determines the posts users see on their feed and the order in which they appear. It's based on factors like the likelihood the user will be interested in the content, the relationship with the user posting, and the timeliness of the post.

How can I use Instagram Insights for marketing?
Instagram Insights provides data on follower demographics, actions taken on your posts, and your content’s performance. This data can help you understand your audience better and determine what type of content resonates with them.

How can I build a community on Instagram?
Building a community on Instagram involves engaging with your followers, responding to comments, sharing user-generated content, collaborating with similar brands or influencers, and creating a unique hashtag for your brand.

What are some current Instagram marketing trends?
Current Instagram marketing trends include a focus on short-form video content, with features like Reels and IGTV, and the use of Instagram's shopping features for e-commerce.

Why is an Instagram content calendar important?
An Instagram content calendar helps you plan and organize your posts, ensuring you maintain a consistent posting schedule, which is crucial for engagement and growth.

What is Instagram Reels?
Instagram Reels is a feature that allows users to create and share short, 15-second video clips set to music.

How can I use Instagram for e-commerce?
Instagram offers several features for e-commerce, including shoppable posts, Instagram Shopping, and product tags. These features allow users to discover and purchase products directly from the platform.

What is user-generated content on Instagram?
User-generated content (UGC) on Instagram refers to content created by users, such as photos or videos, that brands can share on their own account to engage their community and showcase their products in real-life situations.

How can I increase my reach on Instagram?
You can increase your reach on Instagram by using relevant hashtags, posting when your audience is most active, engaging with your followers, and utilizing Instagram's various features like Stories and Reels.

What is an Instagram business account and how do I set it up?
An Instagram business account provides access to features like Instagram Insights, Instagram Shopping, and the ability to add contact information. You can set it up by going to your profile settings and selecting “Switch to Professional Account.”

What are Instagram Story Highlights?
Instagram Story Highlights are curated clips from your Instagram Stories that you can display on your profile. They allow you to share important moments or themes with followers that they can view anytime.

What is Instagram Live and how can it benefit my business?
Instagram Live is a feature that allows you to broadcast videos in real-time. It can benefit your business by providing a platform for real-time engagement, Q&A sessions, product launches, and more.

How can I use Instagram ads for my business?
Instagram ads can be used to increase brand awareness, drive traffic to your website, and generate sales. They can be targeted based on demographics, interests, and behaviors.

What is Instagram Shopping?
Instagram Shopping is a feature that allows businesses to create an immersive storefront for people to explore their best products. With Instagram Shopping, you can share featured products through your organic posts and Stories, or have people discover your products in Search & Explore.

This originally appeared on Shopify and is available here to cast a wider net of discovery.
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