• Explore. Learn. Thrive. Fastlane Media Network

  • ecommerceFastlane
  • PODFastlane
  • SEOfastlane
  • AdvisorFastlane
  • LifeFastlane

Introducing Gift Subscriptions


govalo-banner1Gifting Subscriptions has never been easier to offer and be such a delightful experience for both the giver and the receiver! The integration between Govalo and Bold Subscriptions is live and just in time for the holidays. 

Did you know 68% of holiday shoppers have stated they would consider buying a subscription as a gift this year? 

It’s common knowledge subscriptions are growing fast. What you don’t often consider is that Gift Subscriptions are growing equally fast! Yet, for the most part, buying, giving and receiving gift subscriptions has not been a great experience for anyone.

It’s been clunky workarounds for gifting, with gift subscriptions that recipients are forced to start the day it’s given, they can’t manage it, pause, or skip a month if away, and worst of all, the subscription doesn’t continue at the end the gifting period!

All that changes with the new Govalo + Bold Subscriptions integration ?

Holiday shopping is around the corner and we couldn’t be more excited to announce the new integration between Govalo and Bold Subscriptions that makes gifting a subscription a delightful experience for everyone involved!

If done well, the impact it can have on your bottom line is not trivial. Some stores are expecting gift subscriptions to account for up to 30% of all subscription sales over the holidays! 

There’s a walkthrough video below explaining all the details, but if you’ve read all you need to and want to get started, you can install Govalo now and they are graciously giving everyone three months free if use code BEBOLD 

Install Govalo →

Here’s a walkthrough of exactly how it works: 

Full walkthrough with Govalo CEO Rhian Beutler & Jay Myers

When customers purchase a gift subscription they select how many months it should be for (3, 6, 12, etc) and if they’d like to include any special message. From there, Govalo automatically sends a gift email letting the recipient know they’ve just been gifted a subscription the same day, or on a specified date (birthday or holiday). The recipient then can then activate their gift subscription when they’re ready! 

Buying the gift subscription:

Buying Gift Subscriptions

The recipient enters their own address and manages the subscription exactly as though it was their own.  The only difference is it’s free for the period of time that was gifted to them. 

Recipients easily activate the gift subscription when they’re ready: 


Ready for the best part? 

When the gifted period runs out, the recipient can keep the subscription recurring but billed to their own credit card. Which is exactly what you want in the end, another subscriber  ?

Try it out on our live demo.

Get Started Today! 

It only takes a few minutes to get gift subscriptions up and and running. You will need  Govalo installed first, you can install Govalo here, and use code BEBOLD to get 3 months free! 

If you don’t already have Bold Subscriptions installed you can install Bold here

This originally appeared on Bold Commerce and is made available here to cast a wider net of discovery.
How To Improve The LTV Of Your Shopify Customers 

How To Improve The LTV Of Your Shopify Customers 

Reverse Logistics: How To Process Returns Quickly, Easily, And Efficiently

Reverse Logistics: How To Process Returns Quickly, Easily, And Efficiently

You May Also Like
Share to...