We’re very excited to announce today the release of our third party app development program and the launch of 20 new apps.
The “app store” concept is not a new one. While it’s most recently reached global popularity by Apple and Google, companies have been making digital marketplaces for others to develop, package and distribute applications online since the early days of the internet. The same way that Airbnb provides more choices to consumers by providing housing options from a global network of homeowners, an apps platform enables customers to benefit from the work of thousands of developers around the world.
One of the main reasons businesses choose Kustomer is because our product provides a “single pane of glass” into many different systems a business might need to provide world class support. However, there are thousands of systems, both third party and home grown, that businesses could potentially use to provide quality support. And our CRM platform has an endless array of use cases and functionality that could be leveraged to build these integrations. While our product and development teams do build things very quickly, our team alone will never be able to keep up with the demand of the various integrations our customers need.
So we’re extremely excited to invite our partners, customers, and third party developers to now build integrations and experiences inside of Kustomer’s CRM platform at a scale that we could never dream of internally. However, in order for this initiative to be successful, there are three key components that we have been investing in, and will continue to expand:
- First, apps need to be able to have a wide range of functionality in order to provide value to businesses. Thanks to the hard work of our apps platform team, apps can now install custom objects, connect to OAUTH-based third parties, create cards, custom views, custom attributes, webhooks, workflows, and more. We’re confident this work will result in features and automations that ultimately make support teams work more efficiently, and deliver delightful experiences to their millions of end-customers around the globe.
- Secondly, partners need to have the proper documentation to know how to build an app. Today we’ve announced our third party apps documentation, which has already been leveraged by both our internal apps team and some early partners to develop apps that many of our customers are using today.
- Finally, partners need to be incentivized to build the app. Today, we’re working with integration partners to build experiences that benefit all three parties involved — Kustomer, the partners, and the companies that use these integrations. Over the next few months, we’re going to be rolling out more features to make app submission easier, and revenue sharing programs to continue to foster and incentivize a wide array of integrations to be safely and securely built and distributed from any developer in the world.
This is obviously just the dawn of our apps vision, and we need your help to make Kustomer a better tool for thousands of companies and millions of customers worldwide. If you’re interested in building an app, the best place to start is by reading the Kustomer Apps documentation and filling out our developer form to get a test account and start building. And as always, if you need help, don’t hesitate to reach out to our support team on whatever channel you prefer!